Instagram users in New Zealand
There were 2 746 500 Instagram users in New Zealand in September 2025, which accounted for 52.3% of its entire population.
The majority of them were women - 55.5%.
People aged 25 to 34 were the largest user group (851 300).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 307 100.