Instagram users in New Zealand
There were 2 606 900 Instagram users in New Zealand in May 2023, which accounted for 50.2% of its entire population.
The majority of them were women - 58.9%.
People aged 18 to 24 were the largest user group (759 100).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 325 400.