Instagram users in New Zealand
There were 2 372 000 Instagram users in New Zealand in September 2022, which accounted for 45.7% of its entire population.
The majority of them were women - 57.1%.
People aged 18 to 24 were the largest user group (675 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 86 200.