Instagram users in New Zealand
There were 2 533 600 Instagram users in New Zealand in March 2022, which accounted for 48.8% of its entire population.
The majority of them were women - 56.1%.
People aged 18 to 24 were the largest user group (729 600).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 165 900.