Instagram users in New Zealand
There were 2 470 700 Instagram users in New Zealand in July 2023, which accounted for 47.6% of its entire population.
The majority of them were women - 58%.
People aged 25 to 34 were the largest user group (681 500).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 293 000.