Instagram users in New Zealand
There were 1 657 000 Instagram users in New Zealand in January 2020, which accounted for 32% of its entire population.
The majority of them were women - 56.6%.
People aged 25 to 34 were the largest user group (540 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 100 000.