Manage and automate every comment from your ads on Facebook, Instagram, and TikTok. Auto-hide spam, auto-reply to common questions, and never miss a customer conversation.
Ad Comment Moderation Tool– For Meta & TikTok Ads
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Supported platforms
Ad comment moderation: Cover comments on every ad, including dark and unpublished posts
Ad comment moderation can be tough if you have multiple campaigns and ad sets running at the same time, and nobody monitoring what’s actually going on beneath them.
The Social Inbox is where you’ll see all your ad comments on TikTok, Facebook, and Instagram, along with your organic content. So you never miss a single sales opportunity, a rant from an upset customer, or spam that your ad audience should never see (especially since you’re paying for its exposure).
Automatically hide or delete spammy ad comments the second they land
The spam and hateful comments? Hide or delete them from your ads before anyone gets a chance to see them. Using Auto-moderation, you can set up rules that clean up your ads and sponsored posts instantly, 24/7.
Which means you’re not sharing your ad budget with spammers, and your moderation team finally has a break from all the manual spam removal.
AI Assistant: Catch hate, spam, and complaints under your paid campaigns automatically
With NapoleonCat, you get your own AI Assistant that helps you instantly categorize all the comments that come in. It flags spam and hate and assigns sentiment, so you can plan moderation tasks and set up Auto-moderation rules that handle them accordingly. The first part of the job’s done for you.
AI Replies: Respond to ad commenters with ready-made, on-brand answers
Use AI’s help to reply to commenters even faster, without giving up on your brand voice and comment accuracy. AI Reply analyzes your past conversations, your FAQs and help content, your refund policies and T&Cs, and returns reply suggestions that are helpful and written in your style. You just hit “send”.
Social CRM: See every customer’s full history before you reply to ad comments
Respond to ad comments with the full context of every customer relationship. Open a person’s Social CRM profile to see all previous conversations across your social media accounts, along with internal tags and team notes.
No more switching between inboxes or guessing who you’re talking to – everything you need is in one place.
Moderation reports: Track how clean your ad comment sections stay over time
See exactly how well your moderation works when it comes to your ads with moderation reports – no more guesswork. And with spam and inappropriate comments or competitor links automatically removed, you’ll be left with just the important conversations to moderate, and do it better than ever.
Ad comment management has actually never been easier
Here’s why our clients love NapoleonCat
Join businesses that keep their ad and organic comment sections clean with NapoleonCat.
NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth. NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new AI features.
It’s hard to imagine our work without a tool that includes so many valuable features. It won’t be an overstatement when I say that NapoleonCat saves us multiple full-time positions that would be dedicated to just moderating comments or manually generating reports.
NapoleonCat gives us the full picture of social media interactions. It’s easier to pick up urgent threads that need taking immediate action. And with conversation history, it’s much easier to continue the work of another team member while they’re out of office.
We work with multiple clients, and with NapoleonCat, we don’t waste time switching between multiple software tools. We can also deliver reliable data from a single source. We tested other social media moderation and analytics tools before, but none of them lived up to what NapoleonCat delivers. They’re the best, and I personally love using the tool. 🙂
NapoleonCat is now an indispensable tool that we use for moderation and analytical purposes, as well as content publishing. We’re curious to see new capabilities of the tool and test its new uses, for example, to moderate TikTok ad comments, as we predict this social media channel to become more and more important for our clients.
It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!
We were looking for a tool that would allow us to consolidate and manage comments and private messages from Messenger in one place. Analytics and reports were also very important to us, as they would show us the level of our social media customer service. That’s why, in 2017, we decided to choose NapoleonCat.
See how NapoleonCat compares to its alternatives
| Feature | NapoleonCat | Hootsuite | Sprout Social | Agorapulse |
|---|---|---|---|---|
| Ad comment moderation (FB, IG, TikTok) | ✅ Yes (organic + ads, one queue) | ⚠️ Limited | ❌ No native ad-comment workflow | ⚠️ Limited |
| AI spam & hate removal | ✅ AI-based auto-removal | ⚠️ Limited (rules / add-on) | ❌ No auto-removal | ⚠️ Limited |
| Rule-based Auto-Moderation | ✅ Advanced (keywords, sentiment, tags, time) | ⚠️ Limited | ⚠️ Limited | ⚠️ Basic |
| Sentiment detection | ✅ AI-supported tagging | ⚠️ Basic | ⚠️ Sentiment labels | ⚠️ Basic |
| Unified inbox (organic + ad comments) | ✅ Yes | ⚠️ Limited | ⚠️ Limited | ✅ Yes |
| AI reply suggestions | ✅ Yes (AI Reply) | ✅ Yes | ✅ Yes | ⚠️ Limited |
| Auto-assignment to team members | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Moderation reports (response time, volume) | ✅ Yes | ⚠️ Basic | ✅ Yes | ⚠️ Basic |
| 1:1 onboarding on every plan | ✅ Included | ❌ Enterprise only | ❌ Enterprise only | ⚠️ Higher tiers |
| EU-based, GDPR-first hosting | ✅ Yes | ❌ CA-based | ❌ US-based | ✅ EU-based |
| Starting price | ✅ From $79/mo (2 users, 5 profiles) | ~$99/mo per user | Enterprise entry | Per-user (mid-high) |
FAQs
What is an ad comment moderation tool?
It is a tool that lets you monitor and moderate the comments under your paid social campaigns, not just your organic posts. NapoleonCat brings ad comments from Facebook, Instagram, and TikTok, including dark and unpublished posts, into one queue so nothing goes unseen under a paid ad.
Can it hide or delete spam under my ads automatically?
Yes. With Auto-moderation, you can set up rules that hide or delete spam and hateful comments the second they appear, 24/7, so you’re not paying to expose your audience to them.
How does the AI Assistant help with ad comments?
The AI Assistant automatically flags spam and hate and assigns sentiment to incoming comments, so you can prioritize what matters and trigger Auto-moderation rules to handle the rest.
Does it cover organic comments too, or only ads?
Both. Ad comments sit right next to your organic comments and DMs in the Social Inbox, across Facebook, Instagram, and TikTok, so your team works from one place.
Can AI help write replies to ad comments for me?
Yes. AI Reply suggests on-brand answers based on your past conversations, FAQs, and policies. You can edit any suggestion before sending it.
Do I need a credit card to try it?
No. You can try NapoleonCat free for 14 days, no credit card required, with 1:1 onboarding included on every plan.
Take control of your ad comments today
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