Depending on the message type, you can reply, like, hide or delete it. You can even reply in private messages to all Facebook comments, if you don’t want to make the conversation with your customer public.
Just like in the web app, you can tag users or messages and define sentiment of each conversation. This will help you track your KPIs, identify most pressing issues and improve your customer service.
Not sure what to respond to your customer? Just use the “consult via email” feature to ask your colleague or external expert for help. Or leave an internal note for the evening shift so they know the status of each conversation.