Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 695 500 Facebook users in New Zealand in September 2026, which accounted for 88.1% of its entire population.
The majority of them were women - 52.8%.
People aged 25 to 34 were the largest user group (1 213 000).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 249 900.
There were 2 865 900 Instagram users in New Zealand in September 2026, which accounted for 53.8% of its entire population.
The majority of them were women - 55.8%.
People aged 25 to 34 were the largest user group (897 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 275 900.
There were 3 498 600 Messenger users in New Zealand in September 2026, which accounted for 65.7% of its entire population.
The majority of them were women - 52.6%.
People aged 25 to 34 were the largest user group (833 500).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 209 700.
There were 3 520 000 Linkedin users in New Zealand in September 2026, which accounted for 66.1% of its entire population.
People aged 25 to 34 were the largest user group (1 500 000).
Put these numbers to work
One inbox for comments, DMs, mentions and reviews across every connected profile.
Never miss a message across Facebook, Instagram, TikTok, LinkedIn and more.
Hide spam and hate automatically, protect ad comments and keep your reputation safe.
Put repetitive moderation and publishing tasks on rails.
Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.
Try NapoleonCat for free14-day free trial · No credit card required
