Since your privacy is important to us, please read the information below.
In this Policy you will find relevant information, including who we are, in what situations, for what purposes and to what extent we process your personal data, and what rights you have.
For your convenience and clarity, we have included a table of contents at the beginning to help you navigate through the document and easily find the information you are looking for.
Should anything be unclear to you or need to be discussed, you can always contact us – see below for contact information.
Table of Contents
Who are we and how can you contact us?
The controller of your personal data is NapoleonCat, Inc. with its registered office in NEW YORK, NEW YORK CITY – SPACES 1740 BROADWAY
Whenever used herein, words “controller”, “we”, “us”, “our”, etc. mean NapoleonCat, Inc.
You can contact us:
- via email at email@example.com
- by mail sent to the following address: NapoleonCat, Inc. NEW YORK, NEW YORK CITY – SPACES 1740 BROADWAY
What we do
We provide our users with services (hereinafter “services”) consisting of providing tools for marketing on social media platforms, e.g. for managing presence on these platforms, profiles, fan pages, etc. To this end, we use the NapoleonCat application (hereafter “application”), available in a software-as-a-service model. We operate a website at napoleoncat.com, as well as the NapoleonCat mobile application, which our users can use to benefit from our services (collectively,“site”).
Our users are mainly companies and organizations that enter into a services agreement with us. Details of how we provide services are set forth in the Terms and Conditions.
What personal data do we process?
The data we process depends on your situation, including your use of the site, as well as the data you provide to us and your role as a business or associate. We may specifically process the following categories of your personal data:
- first and last name:
- business name, TIN, EIN, business address;
- your title;
- data that identifies you on social media platforms (e.g., the nickname you use);
- email address, phone number – which you provide, for example, when registering or for marketing based on a separate consent;
- information about which of our services you use;
- data required for the purpose of paying for our services (e.g. your bank account number and the name of the bank maintaining the account);
- IP address from which you communicate with our site, information about the device you use when visiting the site, including its settings (e.g. browser, screen resolution);
- information you include in your statements and communications sent to us – such as email correspondence or telephone conversations, as well as complaints, for example;
- the content and scope of the consents you have given on the site.
Data collected automatically
During your presence on the site and use of our application, some of your data will be collected automatically.
Data acquired automatically on the Site
We process so-called usage data (data characterizing the use of the site), including in particular identifying data, your IP address, data identifying the telecommunications network termination or information and communication system you use, browser type, browser language, information about the use of our services, information about the start, end and scope of your use of the site each time, type and version of the operating system, screen resolution, data collected in server logs and other similar information.
Data acquired automatically via the application
If you use our application we will collect and gather data such as: certain information about the mobile phone or tablet used to access the application, including the mobile device ID (Device ID), user ID (User ID), type and version of the operating program.
Our application may ask, depending on the needs and functions of the application, for access to various peripheral devices, which you may not consent to.
Purposes of processing automatically collected data
We will use the above data (i.e., data collected through the site and application), among other things, to transmit communications on the site and application, as well as to provide the service requested by you.
Notwithstanding the above, we will use the data we collect automatically to customize the content and advertise our services, within and outside of our site as part of remarketing (for more details, see below under the Cookies section). Data collected automatically may be used for profiling.
We will also use the data collected automatically to monitor traffic on the site pages and in the application.
For what purpose and on what basis do we process your data?
For what purpose and on what basis we process your data depends on how you use our services or contact us and what your role is. We have described each of the situations below.
Use of the site without registration
We process your data in order to provide the functionality of our site. These functionalities are mainly the ability to browse the content of the site, the ability to use the web chat and contact forms, customizing the content of the site according to your preferences.
In such case, we do this to enable you to use the site and its functionality.
We process data about your use of the site, which we obtain through essential cookies and similar technologies and use to ensure the proper operation of the Site, in particular the ability to navigate the Site and use its basic functions.
We process data about your use of the site, which we obtain through functional cookies and similar technologies and use to “remember” the settings you have selected and to personalize the site, on the basis of our legitimate interest in enabling us to “remember” the settings you have selected and to personalize the site.
We process data about your use of the site, which we obtain through analytical cookies and similar technologies and use to provide analytics and statistics on users’ use of the site in order to improve its performance – which involves, for example, analyzing how users navigate the site to understand how users use the site and make it more intuitive and convenient to use in the future, on the basis of your consent to the processing of personal data.
We process data about your use of the site, which we obtain through advertising cookies and similar technologies and use for marketing purposes, such as personalizing ads and content based on your interests, measuring the performance of ads and content, and gaining insight into the audiences who have seen ads and content, based on your consent to the processing of personal data.
For details on cookies, see below under Cookies.
Registration on the site and provision of services
Registration is required for the user to use our services via the NapoleonCat application.
Due to the nature of the social media platforms for which we provide services, registration is always performed by a specific individual. It can be an individual user on such individual’s own behalf (a “user”), or it can be an individual on behalf of a user (e.g. an employee or agent of a user) (an “associate” of the user).
As such, we may process your personal data if you are our user or an associate of the user registered on our site.
When registering, you will be asked to provide your personal data. In the case of a user who is an individual, this will be such user’s personal data. If, however, registration is performed by an associate of the user on behalf of the user, the associate will be asked to provide personal data of both the associate and the user.
In both cases, data is processed for the purpose of entering into and performing a services agreement between us and the user, in connection with registration.
Business contacts – users, business partners and their associates
Whether you register on our site or not, in the course of our business we interact with current or potential users (customers), business partners, suppliers, as well as individuals who are their associates (e.g., members of bodies, proxies, employees, contractors, associates, etc.). Such communication can take place through various channels – for example, in the form of emails or by telephone, and in such a case we process personal data of individuals involved in such communication. In addition to this, the data of such individuals may be provided, for example, in our commercial agreements (as the data of signatories or contact persons).
As such, we may process your personal data if you are one of the above-named individuals.
Where a commercial agreement is entered into with an individual, we process data to establish, exercise or defend potential legal claims that may arise in connection with the performance of such agreement. As regards associates of our users, business partners, suppliers, etc., we process data for day-to-day contacts in the course of business and the conclusion and performance of agreements and the possibility of establishing, exercising or defending potential legal claims that may arise in connection with the performance of agreements.
We process your data for our own marketing purposes—i.e. promoting our services.
Marketing purposes include presenting you with offers and promotions, offering you additional functionalities, including but not limited to, broadcasting advertisements on third-party sites (such as Facebook or Google).
If you consent, we may also send you commercial information about our products in the manner of your choice – e.g., via email, SMS/MMS, telephone, push notifications or other electronic communications. In such case, we will use your data to send you commercial information in the manner of your choice.
We provide contact forms and web chat on the site to make it easier for you to contact us. To use a form, you need to provide your personal data necessary to be contacted and to receive a reply to your inquiry. You may also provide other data to facilitate contact or handle your inquiry. In such case, we process your data in order to identify you and handle your inquiry.
As part of our services, we provide our users with an interface and IT tools that enable them to communicate on their profiles on the social media platforms included in our site. Users (or, on their behalf, their associates) may post content on these social media platforms and communicate with other end users of these social media platforms. This includes direct communication platforms like Facebook Messenger.
As such, in providing our service, we process all data that our users (or their associates, respectively) post to or receive from such social media platforms or communication platforms through us – we act as a passive intermediary transferring the data between the user (or the user’s associate) and the social media platform operators. This information may include personal data about you or your associates and third-party visitors to your profiles on the social media platforms covered by our service (e.g., identifying information on the social media platforms), as well as the content of communications (posts, comments, etc.)
We process the data in order to provide our services to the user and to perform our agreement with him/her.
The privacy policies of our currently supported platforms are:
We also process personal data of users visiting our profiles maintained on social media platforms (e.g. Facebook, YouTube, Instagram, Twitter, Google My Business, LinkedIn). This data is processed in connection with the maintenance of our profile, including for the purpose of informing users about our activities and promoting various events, services and products, as well as communicating with users through these social media platforms. If you communicate with us on such social media platforms, we may process your data contained in such communications in order to promote our own brand and building and maintaining a brand-related community.
Controller’s other own purposes
We also process your data for other purposes that constitute our legitimate interests, such as:
- establishing, exercising or defending legal claims, including in connection with the provision of our services;
- verifying accounts, investigating suspicious activity, detecting and preventing fraud and other violations of law or the Terms and Conditions;
- for the purpose of monitoring, testing and improving our services and resolving any related issues;
In addition to this, we process our users’ data for the purpose of complying with our legal obligations, arising in particular from tax and accounting regulations, including to ensure accountability (to demonstrate our compliance with legal obligations). We cooperate with law enforcement agencies and other institutions authorized to request access to your data based on applicable laws.
From whom we collect your personal data
Data collected directly from the data subject or the user
We collect your personal data mainly from you. You provide data to us, for example, when you create an account on the site, sign up for newsletters or other forms of marketing.
If you are an associate of our user or business partner, we may have received your data from the user or business partner or from other of their associates – for example, if you are a contact person in respect of a particular agreement or involved in a particular project, or if you interact with the user on the social media platforms covered by our service.
You can also provide us with your personal data by communicating with us – e.g. asking questions about services, submitting complaints – on the site via e-mail, on social media platforms, by phone or by mail.
In addition, we process your data on how you use the site from our offers and services.
Registration and login using your Facebook account
Your personal data may also be provided to us by the social network Facebook, at your request. This applies if you want to register with us using Facebook functionality. Using this option, you will first be asked by Facebook to confirm that it can provide us with your data to the extent necessary to register with us. With your consent, Facebook will provide us with some of your data for registration purposes. To complete the registration process, you may need to complete your profile with additional personal data. Once you have created an account with us, you will be able to log in to our site using the functionality offered by Facebook.
Sending commercial information by electronic means
If you consent to receiving commercial information by electronic means (e.g., via e-mail or through tools such as push notifications, web chat or chatbot), sending such information shall mean sending commercial information by electronic means and may also constitute direct marketing through the use of telecommunications terminal equipment conducted using automatic calling devices – depending on the device on which you receive such communications.
If you consent to being contacted by phone or SMS for marketing purposes, commercial information shall be transmitted by phone to the phone number provided by you for this purpose. Such contact will constitute direct marketing using telecommunications terminal equipment and may be conducted using automated calling devices.
You can withdraw such consents at any time, or restrict the manner which we use to send you such information – for details see below under “Withdrawal of consent and objection to processing” section.
Profiling for marketing purposes
In some cases, for marketing purposes, we make automated decisions based on profiling, i.e. automatic processing of your personal data. Profiling is a way of processing personal data that involves, among other things, using personal data to analyze or predict personal preferences, interests, etc. The use of profiling makes it possible to customize advertising and content presented to the user.
The profiling we use involves using computer algorithms to analyze your personal data (your behavior on the site, how you use the application, data collected through cookies, as well as the personal data you provide) in order to display to you directly on the site, or in direct marketing (emails, SMS/MMS, phone marketing, push notifications, web chat or chatbot, etc.), as well as on third-party websites (so-called remarketing), customized offers based on your potential preferences and interests that may relate to our services.
As a rule, the basis for profiling is our legitimate interest in marketing our own services in a way that matches your hypothetical preferences. However, in some cases we ask you to give consent to selected forms of marketing or automated decision-making towards you on the basis of profiling.
How long do we retain your data?
The period of time for which we may retain your personal data depends on the purpose for processing and compliance with applicable law. More specifically:
- where we process your personal data on the basis of your consent – until you withdraw such consent;
- in the case of processing for the purpose of performing an agreement with you – for the term or performance of the agreement, and thereafter, for the period of limitation of claims that may arise in connection with the performance of the agreement under the law;
- in the case of processing for the purpose of complying with our legal obligations – for a period of time resulting from generally applicable laws;
- in the case of processing on the basis of our legitimate interest – until such interest ceases to exist (e.g., the period of limitation for claims) or until you object – in situations where such an objection should be accepted in accordance with the law.
However, the data processing period may be extended where the processing is necessary to establish, exercise and defend any legal claims, or for the purpose of complying with obligations relating to the accountability of the processing, and thereafter only if and to the extent permitted by law.
Whom do we share your data with?
Entities processing data on our behalf
We share personal data with companies whose services we use to comply with our obligations to you or to conduct our business, in accordance with the purposes of the processing. Accordingly, your personal data that is required for the relevant purpose may be shared with the following recipients:
- in the case of payments for our services – entities that act as intermediaries in processing payments, for the purposes of such service, banks;
- companies that provide us with technology solutions and services required to provide the functionality of our site;
- marketing, analytics and statistical service providers that help us understand what our customers are interested in and create offers, promotions, as well as customize marketing;
- companies that conduct direct marketing on our behalf (e.g., sending emails) or other advertising services;
- companies that provide ongoing customer service – to provide such service;
- companies that provide accounting, legal, auditing, consulting or tax advisory services for us;
- providers of standard services related to handling and storage of information – providers of hosting, email, IT infrastructure, database maintenance and other IT services.
We also share your data with our authorized employees and associates.
Operators of social media platforms
In addition to the above, as specified under “Profiles on social media platforms – owned by the User” section above, to the extent that we provide a data transfer tool between the user (or the user’s associate) and the social media platforms, we share information relating to users their associates which may contain their personal data, with the operators of those social media platforms, and we transfer to the user (or user’s associate), from the operators of the social media platforms information relating to third parties who contact the user via those platforms, which may contain personal information.
However, given the principles of integrating our service with social media platforms, each of our users (or user’s associate) and a third party has his or her own account with a social media platform, and the operator of the social media platform is also the controller of his or her data under a separate agreement entered into by the operator directly with the user (or the user’s associate, respectively) or the third party. As such, in terms of such data transfer, we act only as a passive intermediary providing a tool for data transfer between our user (or user’s associate) and a separate controller, which is the operator of the social platform in question.
We may also be required to share personal data with entities authorized to obtain them under applicable laws, such as law enforcement agencies and other public institutions.
Transfer of data outside the United States
Data in the NapoleonCat application are processed outside of the United States. In the course of providing our services, we use third-party services and therefore your personal data may be transferred outside the United States. In order to adequately safeguard personal data, we use the standard contractual clauses that comply with applicable laws in our relationship with the aforementioned entities, and we have assessed the planned transfer of personal data to ensure compliance with the law. The standard contractual clauses apply basic data safeguards, such as the obligation to process data in accordance with the transferor’s instructions and clauses, the obligation to suspend the transfer of data, the provision of technical and organizational security measures, the obligation to notify requests for disclosure of personal data, the obligation to notify accidental or unauthorized access, and the obligation to provide inspection facilities.
Below is a list of the partners whose services we use.
|Sub-processor||Purpose of the processing||Data residency||Additional information|
|Chartmogul||Sales analytics||EEA AWS EU Ireland Region (eu-west-1)||https://chartmogul.com/privacy/|
|Intercom||Contact with existing and prospective customers||EEA AWS EU Ireland Region (eu-west-1)||https://www.intercom.com/legal/privacy|
|Pipedrive||Handling sales process||EEA|
Rackspace and AWS
|Slack||Internal exchange of customer information||For multiple locations, see: https://slack.com/slack-subprocessors||https://slack.com/trust/privacy/privacy-policy#international|
|Google Cloud Google Workspace||Database Hosting, Workspace||EEA multiple locations: europe-west1-b|
|Partnerstack||Cooperation with partners||USA||https://partnerstack.com/policies#privacy-principles|
|Hotjar||Recording customer sessions||EEA AWS EU Ireland Region (eu-west-1)||https://www.hotjar.com/privacy/|
|GA Connector||Site usage analytics||USA||https://gaconnector.com/about-us/privacy-policy.php https://gaconnector.com/docs/gdpr-and-gaconnector/|
|Stripe||Card payments||Multiple locations: https://stripe.com/gb/service-providers/legal||https://stripe.com/privacy-center/legal|
|Mixpanel||Site usage analytics||EEA|
|Segment (Twilio)||Site usage analytics||USA https://www.twilio.com/en-us/legal/security-overview||https://www.twilio.com/en-us/legal/privacy|
You have the right to obtain a copy of your personal data transferred to a third country at any time.
Withdrawal of consent and objection to processing
Withdrawal of consent
To the extent that the processing is based on your consent, you may withdraw such consent at any time, without giving any reason. Withdrawal of consent does not affect the lawfulness of the processing based on the consent before its withdrawal.
However, please note that in some cases your consent is necessary to provide certain services or perform a transaction – of which we give you notice when collecting your consent. In such case, withdrawal of consent will make it impossible to provide such service or to perform such a transaction.
Objection to data processing
You may also at any time:
- object to the processing of data for direct marketing purposes, including profiling, and
- object, on grounds related to your particular situation, to the processing of data on the basis of our legitimate interest.
If you object to processing for direct marketing purposes, including profiling, we will no longer process your data for such purposes.
If you object on grounds related to your particular situation to processing based on our legitimate interests, we will no longer process your data for the purposes of our legitimate interests, unless we demonstrate the existence of valid legitimate grounds for processing that override your interests, rights and freedoms, or grounds for establishing, exercising or defending legal claims.
We would like to point out that if you object to the processing of your data for a specific purpose (e.g., for marketing), we will be able to continue to process your data for other purposes – such as the performance of a contract, etc.
How can you withdraw consent or object
You can withdraw your consent or object by sending an e-mail to firstname.lastname@example.org.
If you have authorized us to access your data via the API Services, then in addition to our normal procedure for deleting stored data, you may revoke our access to your data via:
- In the case of YouTube, Google’s security settings, located at https://security.google.com/settings/security/permissions
- For Twitter: https://help.twitter.com/en/managing-your-account/connect-or-revoke-access-to-third-party-apps
- For Facebook and Instagram: https://www.facebook.com/help/204306713029340
- For LinkedIn: https://www.linkedin.com/pulse/remove-third-party-apps-connected-your-linkedin-hector-rodriguez/
- For TikTok: https://support.tiktok.com/en/safety-hc/account-and-user-safety/connect-to-third-party-apps
Additional rights you have
The law provides for a number of rights you have in connection with our processing of your personal data.
Right to access your personal data
You can request confirmation from us as to whether we are processing your personal data, and if so, you can request access to your data.
Right to obtain a copy of data
On this basis, we provide you with a copy of your data that we process.
Right to rectification of data
If your personal data that we process is inaccurate, you have the right to request correction, as well as completion of any incomplete data.
Right to erasure of data – right to deletion
You have the right to request that we delete your data if there are grounds specified in the law, such as the data are no longer necessary for the purposes for which they were collected, or you withdraw your consent to processing and there is no other legal basis for processing or retaining such data.
Right to restriction of use of data
You have the right to request the restriction of certain uses of data.
Right to transfer data to another controller
Where data processing is based on consent or contract and by automated means, you have the right to data portability, i.e. the right to receive in a structured, commonly used machine-readable format the personal data concerning you that you have provided to us, and you have the right to send the personal data to another controller.
How to exercise additional rights
You can withdraw your consent or object by sending an e-mail to email@example.com.
You may exercise these rights at no charge. However, if the data subject’s requests are manifestly unfounded or excessive, in particular because of their repetitive character (e.g., unfounded, repetitive requests for information), then we will be able to charge a reasonable fee taking into account the administrative costs of providing the information or communication or taking the action requested, as well as refuse to act on the request.
We stipulate that the exercise of the rights described above may require verification of your identity. If we fail to successfully verify your identity, we may refuse to act on your request.
We will provide you with information about the steps taken on your request within one month of receiving the request. If necessary, we may extend this deadline for another two months if the request is complex or if there are numerous requests. In such case, we will inform you within one month of receiving your request of such an extension and provide the reasons for the delay.
If, in your opinion, we have violated your rights in connection with the processing of your personal data, you may lodge a complaint by sending an e-mail to firstname.lastname@example.org. In your complaint, you should include a description of the situation and indicate what action you consider to have violated your rights or freedoms.
Voluntary provision of data
Provision of data is voluntary, but may be necessary for some purposes – for example, to enter into an agreement and create an account on the site. Provision of data and consent for marketing purposes is voluntary.
Where data are processed for the purpose of complying with our legal obligations, provision of personal data is a statutory requirement.
Where processing is based on our legitimate interests, the provision of personal data is voluntary, but necessary for the purposes of our legitimate interests.
The site is neither designed nor intended for minors (i.e. persons under the age of 18). We do not provide for the targeted collection of data, concerning minors.
If we become aware of the fact that a user of the service is a minor, we will take appropriate steps to remove such user’s information from the database and restrict such user’s future access to the service.
Cookies and similar technologies
The information contained in cookies can be read by our computer system or third-party systems. Cookies are used to collect information about your use of the site and applications – for example, by remembering your visits to the site and the activities you perform on the site.
We also use other similar technologies, such as writing and reading information from LocalStorage, a data storage facility. LocalStorage technology allows you to store cookie-like information in your browser, particularly in environments where cookie technology does not or cannot work properly.
- essential cookies – they are used to ensure proper operation of the site and application, in particular the ability to navigate the site and application and use their basic functions. They are necessary for the operation of the website and application and cannot be disabled, as disabling them would prevent the website and application from operating;
- functional cookies – they are used to “remember” your selected settings and personalize the website and application;
- analytical cookies – they are used to improve the performance of the website and application and collect information about how you use the website and application, improve the website and application, customize the operation of the website to your preferences and create statistics on the use of the website and application. The information collected in this way may be shared with our partners, if you consent thereto;
- advertising cookies – they are used for marketing purposes, such as personalizing ads and content based on your interests, measuring the performance of ads and content, and gaining insights into the audiences who have seen ads and content. The information collected in this way may be shared with our partners, if you consent.
The site and the application use the following types of cookies:
We use both session cookies and persistent cookies. Session cookies are stored on the device and remain there until the session of a particular browser ends. The stored information is then permanently deleted from the device’s memory. Persistent cookies, on the other hand, are stored on the device for the time specified in the parameters of the cookies or until they are deleted. Ending the session of a particular browser or turning off the device does not remove them from the device.
We use both first-partycookies, i.e. our own cookies, and third-party cookies, i.e. cookies that come from third parties that are our partners.
First-party cookies are used to handle registration and login, maintain navigation parameters, monitor traffic on the site and the use of the site by Users, improve the presentation of content on the site and personalize the content of the site, handle forms, match the content of the site to the preferences of a given user, ensure proper operation of the site and its functionality, detect errors and abuse, as well as for statistical, analytical and marketing purposes.
Third-party cookies are set by web servers of sites other than the site and application. Third-party cookies are used for functional, content personalization, statistical, analytical and marketing purposes.
Below you will find detailed information about the cookies we use:
In many cases, your web browsing software (web browser) allows cookies to be stored by default on the device you use to connect to the site.
You can change your browser settings regarding cookies and local storage at any time. For example, it is possible to configure your web browser to prevent or limit the storage of cookies on your terminal device. You can change the configuration using the settings of your web browser. Depending on your Internet browser, these settings can be changed, for example, to block automatic handling of cookies or to inform you each time cookies are placed on your terminal device.
You can also delete cookies after they are stored on your terminal device by using the appropriate functions of your web browser.
Detailed instructions on how to prevent the storage of cookies, as well as how to delete stored cookies, can be found on the technical support pages of web browsers or the respective instructions for using browsers.
If you do not want to receive cookies, you should use the option of the Internet browser used to connect to the Sites and select the automatic rejection option. These settings usually also allow you to manage cookies.
The above remarks about web browsers also apply to other software used for web browsing.
You can change the settings for cookies used on the site at any time in your browser settings. Below you will find links to some official websites of the manufacturers of the most commonly used web browsers, where you will find information on the steps to be taken in order to change the settings of a particular browser to the extent described above:
Internet Explorer, Windows 10:
Mozilla Firefox: http://support.mozilla.org/pl/kb/ciasteczka
To disallow localStorage technology, you must disable your browser’s cooperation with this technology, which is usually done in the same way as when you opt out of receiving cookies.
The most important tools used by our partners
We use the Google Analytics tool provided by Google Inc. (“Google”) based in the United States. This is a web analytics service that is performed by Google (Google is the data processor here) on our behalf using cookies. Information produced by cookies about your use of the site, a description of which can be found here: https://policies.google.com/privacy?hl=en, are transferred to and stored on a Google server in the USA. IP address anonymization has been activated on our sites, which truncates the IP addresses of Google users in advance. Only exceptionally will the full IP address be provided to a Google server in the US and truncated there. Anonymization takes place immediately after receiving the data, even before they are saved. On our behalf, Google will use the information obtained to verify your use of our services, to create reports on their functionality and to provide additional services to us related to the use of digital services or the Internet, in particular Google Analytics reports on the services provided by demographics and interests. The IP address provided by your browser within Google Analytics will not be combined with other Google data.
You can prevent Google from storing data that have been obtained by means of cookies and data (including your IP address) related to your use of the website, as well as prevent Google from processing such data by downloading and installing the browser plug-in available at the following link https://tools.google.com/dlpage/gaoptout?hl=en.
We use the Facebook Pixel to measure the effectiveness of advertising our Site via the Facebook platform and to optimize our ads that pop up there. This is a tool that helps us measure the effectiveness of advertisements based on analysis of the actions taken by users on our Sites. We use the pixel data for the following purposes:
– broadcasting ads to the right audience,
– creating groups of advertising recipients,
– analyzing what happened as a result of clicking on an ad,
– using other Facebook advertising tools.
Information about the data collected by Facebook can be found here https://www.facebook.com/business/gdpr#faqs, under “What data does the pixel collect?”.
Google AdWords conversion tracking and remarketing tag
We use conversion tracking and remarketing to measure the effectiveness of advertising our Sites through the Google AdWords platform and to optimize our ads that pop up there. These are the tools by which we learn what happened after the Customer’s interaction with an ad – whether he or she completed the action we determined to be valuable. This allows us to optimize the advertising activities we conduct within the Google AdWords platform. With tools:
– we can see which keywords, ads, ad groups and campaigns are most effective in attracting customers,
– we know our return on investment (ROI) in advertising and make informed decisions related to ad spending,
– we automatically optimize ongoing campaigns against our business goals,
– we can display AdWords ads to people who have visited our sites.
Information about the data processed by our partner can be found here:
You can prevent Google from storing data that have been obtained by means of cookies and data (including your IP address) related to your use of the website, as well as prevent Google from processing such data by changing the settings available at the following link:
This Policy shall be verified on as-necessary basis and updated, if necessary.