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Instagram users in New Zealand
March 2023
2 476 300
58.9%
women
41.1%
men
5.3%
3.1%
13-17
8.4%
15.9%
12.2%
18-24
28.1%
15%
12.3%
25-34
27.3%
9.4%
6.5%
35-44
15.9%
6.4%
3.7%
45-54
10.1%
4.3%
2%
55-64
6.2%
2.6%
1.2%
65+
3.8%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Instagram users in New Zealand

There were 2 476 300 Instagram users in New Zealand in March 2023, which accounted for 47.8% of its entire population.

The majority of them were women - 58.9%.

People aged 18 to 24 were the largest user group (697 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 303 300.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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