Instagram users in New Zealand
There were 2 462 000 Instagram users in New Zealand in February 2022, which accounted for 47.5% of its entire population.
The majority of them were women - 57.5%.
People aged 25 to 34 were the largest user group (750 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 338 200.