Instagram users in New Zealand
There were 1 998 000 Instagram users in New Zealand in October 2021, which accounted for 38.5% of its entire population.
The majority of them were women - 55.6%.
People aged 25 to 34 were the largest user group (614 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 73 900.