Instagram users in New Zealand
There were 2 525 300 Instagram users in New Zealand in January 2024, which accounted for 48.7% of its entire population.
The majority of them were women - 57.1%.
People aged 25 to 34 were the largest user group (756 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 326 200.