Instagram users in New Zealand
There were 2 540 700 Instagram users in New Zealand in March 2024, which accounted for 49% of its entire population.
The majority of them were women - 57.1%.
People aged 25 to 34 were the largest user group (757 600).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 326 000.