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Instagram users in New Zealand
March 2024
2 540 700
57.1%
women
42.9%
men
 
 
13-17
n/a
16.5%
12.8%
18-24
29.4%
15.9%
14%
25-34
29.8%
10.2%
7.8%
35-44
18%
6.9%
4.2%
45-54
11.1%
4.7%
2.4%
55-64
7.1%
3%
1.7%
65+
4.7%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Instagram users in New Zealand

There were 2 540 700 Instagram users in New Zealand in March 2024, which accounted for 49.3% of its entire population.

The majority of them were women - 57.1%.

People aged 25 to 34 were the largest user group (757 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 326 000.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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