Instagram users in New Zealand
There were 2 415 200 Instagram users in New Zealand in August 2022, which accounted for 46.5% of its entire population.
The majority of them were women - 57.2%.
People aged 18 to 24 were the largest user group (691 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 153 900.