Instagram users in New Zealand
There were 1 662 000 Instagram users in New Zealand in October 2018, which accounted for 32% of its entire population.
The majority of them were women - 57.1%.
People aged 25 to 34 were the largest user group (480 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 97 000.