Instagram users in New Zealand
There were 2 055 000 Instagram users in New Zealand in August 2021, which accounted for 39.6% of its entire population.
The majority of them were women - 58%.
People aged 25 to 34 were the largest user group (620 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 130 000.