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Instagram users in New Zealand
October 2023
2 635 700
57%
women
43%
men
3.8%
2.7%
13-17
6.5%
15.7%
12.6%
18-24
28.3%
14.9%
13.2%
25-34
28.1%
9.4%
7%
35-44
16.4%
6.3%
3.9%
45-54
10.2%
4.2%
2.1%
55-64
6.3%
2.6%
1.4%
65+
4.1%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Instagram users in New Zealand

There were 2 635 700 Instagram users in New Zealand in October 2023, which accounted for 50.8% of its entire population.

The majority of them were women - 57%.

People aged 18 to 24 were the largest user group (746 800).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 332 500.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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