Instagram users in New Zealand
There were 2 075 000 Instagram users in New Zealand in March 2021, which accounted for 40.1% of its entire population.
The majority of them were women - 57.5%.
People aged 25 to 34 were the largest user group (610 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 75 000.