Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 2 976 300 Instagram users in New Zealand in October 2026, which accounted for 55.8% of its entire population.
The majority of them were women - 55.6%.
People aged 25 to 34 were the largest user group (934 300).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 294 600.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 2 976 300 | 55.8% | 56.7% | 43.3% | -0.8% |
| Sep | 3 000 000 | 56.2% | 55.2% | 44.8% | +3.4% |
| Aug | 2 901 000 | 54.4% | 55.2% | 44.8% | +2.1% |
| Jul | 2 842 500 | 53.3% | 55.2% | 44.8% | -3.2% |
| Jun | 2 935 800 | 55% | 55.2% | 44.8% | +3.2% |
| May | 2 844 000 | 53.3% | 55.2% | 44.8% | +1% |
| Apr | 2 815 400 | 52.8% | 55.2% | 44.8% | +1% |
| Mar | 2 786 600 | 52.2% | 57.1% | 42.9% | -1% |
| Feb | 2 814 200 | 52.7% | 57.1% | 42.9% | +0.5% |
| Jan '26 | 2 800 600 | 52.5% | 55.2% | 44.8% | +0.7% |
| Dec | 2 780 600 | 52.1% | 57.1% | 42.9% | +2.2% |
| Nov '25 | 2 719 700 | 51% | 55.6% | 44.4% | - |
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As of October 2026, there are 2 976 300 Instagram users in New Zealand - 55.8% of the country's population.
The largest age group is 25 to 34, making up 31.4% of Instagram users in New Zealand.
Women make up the majority, at 55.6% of Instagram users in New Zealand.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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