Instagram users in New Zealand
There were 2 500 300 Instagram users in New Zealand in January 2022, which accounted for 48.2% of its entire population.
The majority of them were women - 58.8%.
People aged 25 to 34 were the largest user group (761 900).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 337 500.