Instagram users in New Zealand
There were 1 586 000 Instagram users in New Zealand in August 2019, which accounted for 30.6% of its entire population.
The majority of them were women - 57.2%.
People aged 25 to 34 were the largest user group (510 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 48 000.