Instagram users in New Zealand
There were 2 342 000 Instagram users in New Zealand in July 2021, which accounted for 45.1% of its entire population.
The majority of them were women - 58.9%.
People aged 18 to 24 were the largest user group (720 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 310 000.