Instagram users in New Zealand
There were 2 440 100 Instagram users in New Zealand in July 2022, which accounted for 47% of its entire population.
The majority of them were women - 56.4%.
People aged 18 to 24 were the largest user group (704 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 155 600.