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Instagram users in New Zealand
January 2023
2 260 100
57.6%
women
42.4%
men
5%
3.3%
13-17
8.4%
15.2%
12.8%
18-24
28%
15%
12.8%
25-34
27.7%
9.4%
6.5%
35-44
16%
6.4%
3.7%
45-54
10.1%
4.2%
2%
55-64
6.1%
2.4%
1.3%
65+
3.7%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Instagram users in New Zealand

There were 2 260 100 Instagram users in New Zealand in January 2023, which accounted for 43.5% of its entire population.

The majority of them were women - 57.6%.

People aged 18 to 24 were the largest user group (632 900).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 148 000.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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