Instagram users in New Zealand
There were 1 922 000 Instagram users in New Zealand in August 2020, which accounted for 37.1% of its entire population.
The majority of them were women - 57%.
People aged 25 to 34 were the largest user group (590 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 69 000.