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Instagram users in New Zealand
November 2023
2 551 700
57.3%
women
42.7%
men
1%
0.7%
13-17
1.8%
16.8%
12.9%
18-24
29.7%
15.6%
13.7%
25-34
29.3%
9.9%
7.5%
35-44
17.4%
6.6%
4.1%
45-54
10.7%
4.5%
2.2%
55-64
6.7%
2.9%
1.5%
65+
4.4%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Instagram users in New Zealand

There were 2 551 700 Instagram users in New Zealand in November 2023, which accounted for 49.2% of its entire population.

The majority of them were women - 57.3%.

People aged 18 to 24 were the largest user group (757 500).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 328 600.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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