Instagram users in New Zealand
There were 2 551 700 Instagram users in New Zealand in November 2023, which accounted for 49.2% of its entire population.
The majority of them were women - 57.3%.
People aged 18 to 24 were the largest user group (757 500).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 328 600.