Instagram users in New Zealand
There were 2 708 000 Instagram users in New Zealand in August 2025, which accounted for 51.6% of its entire population.
The majority of them were women - 55.6%.
People aged 25 to 34 were the largest user group (834 100).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 306 400.