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Instagram users in New Zealand
June 2023
2 571 800
58.7%
women
41.3%
men
5.3%
3.2%
13-17
8.5%
16.2%
12%
18-24
28.1%
14.9%
12.6%
25-34
27.4%
9.3%
6.6%
35-44
15.8%
6.3%
3.7%
45-54
10%
4.2%
2%
55-64
6.2%
2.6%
1.3%
65+
3.8%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Instagram users in New Zealand

There were 2 571 800 Instagram users in New Zealand in June 2023, which accounted for 49.9% of its entire population.

The majority of them were women - 58.7%.

People aged 18 to 24 were the largest user group (723 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 308 000.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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