Instagram users in New Zealand
There were 1 958 000 Instagram users in New Zealand in February 2021, which accounted for 38.4% of its entire population.
The majority of them were women - 57.4%.
People aged 25 to 34 were the largest user group (590 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 120 000.