Instagram users in New Zealand
There were 2 500 200 Instagram users in New Zealand in February 2024, which accounted for 48.3% of its entire population.
The majority of them were women - 57.1%.
People aged 25 to 34 were the largest user group (751 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 323 300.