Even though Instagram is not the biggest social media platform out there, it does generate a lot of engagement. 68% of Instagram followers engage regularly with brands, compared to 32% of Facebook users. As a matter of fact, brands experience the highest user engagement on Instagram. It goes to show how important it is to leverage the power of “The Gram” for your marketing strategy.
Using only one default tool (Instagram Insights) may not be enough. You need assistance, one that’s good and effective. In this article, we’re going to present you with some very useful tools to boost your Instagram eCommerce strategy.
- Like2Buy – create shoppable links
- Ritetag – find the best hashtags for your content
- Analyze competitors on Instagram with NapoleonCat
- Shoppable Instagram Stories stickers
- Canva – great graphics don’t require experience
- Photoslurp – easily collect all UGC content
- Repost: For Instagram
- Wishpond – rock Instagram contests
- Auto-moderation – shield your Instagram from spam & hate
- VSCO – make your Instagram photos better
Let’s get started!
Like2Buy – create shoppable links
Putting links on Instagram may be a problem. Those who don’t have at least 10 thousand followers can only put one link in the bio section of their profile. Like2Buy is a platform that can change Instagram traffic into mobile sales. It eliminates the need for users to open a separate browser to search for a product.
Instead, Instagram users just click on a link. The Like2Buy link in the Instagram bio section leads to a page of the brand’s featured products. From that point, they can select any of the photos of your products that appear on the company’s Instagram feed. Within two clicks, the user is at a landing page for a specific product.
Ritetag – find the best hashtags for your content
We’ve covered the subject of the power of hashtags for your Instagram account before. Yes, hashtags can help you grow your organic reach dramatically, even x20. But without the proper tool, choosing the right hashtags requires some manual work and time.
With Ritetag, you’ll have the best sets of tags generated automatically. You will also be able to see whether a specific hashtag is overused, great, good, or unused. Ritetag also works for other social networks, such as Facebook and Twitter.
Analyze competitors on Instagram with NapoleonCat
NapoleonCat can be described as a bunch of Instagram eCommerce tools jammed into one online software. From scheduling your posts to analytics and reports, the tool offers an impressive array of Instagram features for eCommerce businesses that want to build an engaged online community and increase conversion rates.
The Analytics feature does not only allow you to monitor the performance of your own Instagram accounts, but you can also track any public Instagram Business accounts, e.g. your competitors.
Analyzing competitors on social media should be an essential element of any eCommerce social media strategy. Since you and your competitors share the same (or very similar) target audience, you can easily find out:
- What kind of content works best and receives the highest engagement rates
- When it’s best to post on Instagram
- How often you should post
By tracking your competitors on Instagram, you can also draw inspiration from others and get ideas for content creation. Moreover, you can export all the data from the Analytics feature and generate in-depth reports – all in a matter of seconds.
Analyze competition on Instagram
Track your competitors on IG. Figure out what to post, when to post, and get content ideas – with an all-in-one social media tool.
Shoppable Instagram Stories stickers
Putting links inside posts on Instagram can be a problem. Sure, anyone can place a link in their bio, but what then? Unless you have at least 10 thousand followers or your account is verified, you can’t include swipeable links in your Stories. Instagram itself comes with a smart hack – shoppable stickers.
This technically isn’t a tool, it’s a feature, a very helpful one in fact. Placing a product sticker in your Story will allow people to access this product’s page on your website directly.
Canva – great graphics don’t require experience
We all know Instagram is all about engaging your audience with visuals. This has a lot of people wonder if they can pull it off without any experience in graphic design. Canva works as an editing tool that can produce ready-to-go, sleek graphics within minutes. You don’t need any prior courses – it’s very easy to use and intuitive.
Photoslurp – easily collect all UGC content
Photoslurp is a platform that automatically collects user-generated photos and videos via hashtags, tags, mentions, and Stories from Instagram, Facebook, and Twitter. A properly executed user-generated strategy can be a goldmine, so it only makes sense to streamline your UGC strategy with the right set of tools.
Repost: For Instagram
It’s no secret that downloading Instagram content can be tricky – Repost comes with a solution. It’s a simple mobile app that allows users to download any content and directly re-post it to your Instagram page. By doing so, it spares you your precious time to curate the best UGC. According to a study, Millennials trust user-generated content 50% more than other media.
Wishpond – rock Instagram contests
Instagram contests can boost your engagement rates, get you more followers, create communities around your brand and generate word-of-mouth.
Hashtag contests prompt users to publish content on Instagram and use a specific hashtag chosen specifically for that contest. All of the submitted content will be placed on a single page. This makes it easier for everyone to find the contests, vote on the best content, comment, etc. This feature can prove very useful if you wish to build an active community and increase your social proof. The Wishpond marketing tool is easy to use, mobile-friendly and works for Facebook and Twitter as well.
Auto-moderation – shield your Instagram from spam & hate
The more social traffic you get, the more exposed you are to all sorts of trolls, hate, inappropriate language, and spam. With NapoleonCat’s Auto-moderation feature, you can protect your account against all of those brand image disruptors.
Auto-moderation can automatically hide and delete comments based on specific keywords that you define. It works for Instagram and Instagram Ads, as well. You can check how it works in the video below:
Protect your Instagram accounts from spam & hate
Automatically hide or delete offensive comments, hate speech, and spam – with an all-in-one social media tool.
VSCO – make your Instagram photos better
VSCO is a photography mobile app for iOS and Android. Sometimes pictures look amazing straight out of your camera, depending on the amount of light, etc. However, it’s much better to keep one coherent style in all of your feed posts, especially on an Instagram profile. VSCO will help you edit your content to make it more sleek and vibrant.
It’s always useful to have additional tools. Whether it’s for content creation, scheduling posts, social media analytics, connecting your online store to Instagram – you name it, they have it.
For more Instagram knowledge, check out our other articles:
- Complete Guide to Instagram Stories
- How to Manage Comments on Instagram Ads Like a Pro
- Instagram Statistics That Matter for Marketers
- Boost Your Sales with Instagram Ecommerce Tools
- How to Analyze Competitors on Instagram
- Understand Instagram Analytics
- +450 Best Instagram Captions
- How I used hashtags to grow my organic reach 20x
- User-Generated Content on Instagram
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