438 Creative Ideas For Your Instagram Captions 

438 Creative Ideas For Your Instagram Captions 

Run out of inspiration for your Instagram captions? Here’s some creative support that might inspire you next time you’re trying to come up with something clever for your Instagram posts or reels. Enjoy!

Instagram caption ideas

If you’re looking for Instagram captions online, you’ve probably been through at least several articles like this one. And most of them have looked mostly the same, am I right? (I know, I’ve been through dozens myself while researching and writing this one.)

Well, I’m not going to convince you this one’s super different, because yes, it consists mostly of lists of Instagram captions – ideas, inspiration, Instagram quotes, and straight up captions you can copy into your Instagram content.

Having said that, for this particular piece, I’ve tried to use a mix of popular trends and original content with some quotes for Instagram here and there, actually useful, applicable, and cringe-free (Hopefully! I’ll leave that for you to decide.)

Unique captions for Instagram

Instagram captions - Unique captions for Instagram
  • This is an Instagram caption you’ve never read before.
  • I may or may not be doing this for attention.
  • An inspirational post you didn’t know you needed.
  • “Always remember that you are absolutely unique. Just like everyone else.” (Margaret Mead)
  • [Literally any caption you come up with by yourself that other people can’t copy from this – or any other – article]

Funny Instagram captions

Instagram captions - funny Instagram captions

Looking for funny captions to make your Instagram posts more engaging? Here are some hilarious options to get you started:

  • They call it a ‘selfie’ because ‘narcissistic’ is too hard to spell.
  • Friday, my second favorite F word.
  • I used to think I was indecisive, but now I’m not so sure.
  • I want to live like a caterpillar. Eat a lot. Sleep for a while. Still wake up beautiful.
  • Friends don’t let friends do stupid things … alone.
  • I followed my heart, and it led me to the fridge.
  • Stay strong, I whispered to my wifi signal.
  • There’s no “we” in fries.
  • Sure, I do marathons. On Netflix.
  • Being an adult is like folding a fitted sheet. No one really knows how.
  • Reality called, so I hung up.
  • I need six months of vacation, twice a year.
  • Out of my mind. Be back in five minutes.
  • I finally realized that people are prisoners of their phones… that’s why it’s called a “cell” phone. 
  • I’m not a bra, but I’ll support you.
  • I put the ‘Pro’ in procrastinate.
  • I have no selfie control.
  • More issues than Vogue.
  • How’s the algorithm treating you today?
  • When in doubt, look intelligent.
  • This is the reel deal, baby.
  • I’m not a hot mess; I’m a spicy disaster
  • Another fine day ruined by responsibilities.

Long captions for Instagram

Instagram captions - Long captions for Instagram
  • It’s not about not being scared. It’s about being scared and doing it anyway. 
  • They say, “Get out of your comfort zone.” I say, “Find your comfort first. Then make new things feel comfortable, too.”
  • We spend so much of our time waiting: waiting for the weekend, waiting for vacation, waiting for the next big thing. But while we’re doing all that waiting, what about all the little things we’re missing?
  • Growth isn’t always comfortable. The uncomfortable moments are often the ones that lead to the greatest transformation.
  • You can’t pour from an empty cup. So fill your cup first before you tend to the cups of others. And no, it’s not selfish – because in the end, you’ll have much more left to pour. 
  • Not every action requires a reaction. You can’t change everything and everyone. So, let that person be wrong on the Internet. Your peace of mind is not worth the price.
  • Vacation mode: fully activated. Currently disconnecting from the everyday hustle and immersing myself in a new place. New sights, new sounds, and new experiences. Pressing pause to take in what’s around me. (Not a pause from Instagram, though.)
  • There’s more to life than deadlines and meetings. Sometimes, you just need to trade the 9-to-5 for sunrises, beaches, and endless adventures. Here’s to traveling far, laughing hard, and living fully. 
  • So, here’s a really stupid thing about the world: The trick to looking cool is not caring whether you look cool. The moment you achieve the perfect coolness, you stop caring about the fact entirely. Make it make sense!

Cool captions for Instagram

Instagram captions - cool Instagram captions
  • Too cool to care, but somehow caring too much.
  • Cool as a cucumber.
  • Cooler than the flip side of the pillow.
  • I’ve never been cool, and I don’t really care about being cool. It’s just an awful lot of time and hair gel wasted.
  • Chillin’ like a villain.
  • I’m not trying to be cool. I’m just like that.
  • Friends who slay together, stay together.
  • I’m not like these other girls. I don’t do too much. I’m very demure, very mindful.
  • Too cool for school. 
  • Cool story, bro.
  • BRB

Haven’t found what you were looking for? Try using this AI-powered social media caption generator for more ideas.

Quotes for Instagram

Instagram captions - Quotes for Instagram
  • “The way I see it, if you want the rainbow, you gotta put up with the rain.” Dolly Parton
  •  “I don’t know where I am going, but I’m on my way.” Carl Sagan
  • “Nothing is impossible. The word itself says I’m possible.” Audrey Hepburn
  • “Do not allow people to dim your shine because they are blinded. Tell them to put some sunglasses on.” Lady Gaga
  • “Success is liking yourself, liking what you do, and liking how you do it.” Maya Angelou
  • “You are never too old to set another goal or to dream a new dream.” C.S. Lewis
  • “A lot of people are afraid to say what they want. That’s why they don’t get what they want.” Madonna
  • “If my mind can conceive it, if my heart can believe it, then I can achieve it.”  Muhammad Ali
  • “It always seems impossible until it’s done.” Nelson Mandela
  • “Don’t count the days, make the days count.” Muhammad Ali
  • “Hard things will happen to us. We will recover. We will learn from it. We will grow more resilient because of it.” Taylor Swift
  • “The way to get started is to quit talking and begin doing.” Walt Disney
  • “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”  Albert Einstein
  • “If you were born with the weakness to fall, you were born with the strength to rise”  Rupi Kaur, Milk and Honey
  • “Find out who you are and do it on purpose.” Dolly Parton
  • “If you cannot do great things, do small things in a great way.” Napoleon Hill
  • “Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson
  • “In three words, I can sum up everything I’ve learned about life: It goes on.” Robert Frost
  • “Promise me you’ll always remember: You’re braver than you believe, stronger than you seem, and smarter than you think.” A. A. Milne
  • “Work it, make it, do it, makes us: harder, better, faster, stronger” Daft Punk 
  • “Ch-ch-ch-ch-Changes” David Bowie
  • “You miss 100% of the shots you don’t take.” Wayne Gretzky
  • “Do the best you can until you know better. Then when you know better, do better.” Maya Angelou
  • “If you really look closely, most overnight successes took a long time.” Steve Jobs
  • “Start where you are. Use what you have. Do what you can.”  Arthur Ashe

Short Instagram captions

Instagram captions - Short Instagram captions
  • Oh hey there
  • All-time favorite
  • Yes or no?
  • Yes or yes?
  • Sunday Funday
  • Very demure, very cutesy.
  • You do you. I’ll do me.
  • Woke up like this.
  • Felt cute. Won’t delete later.
  • Crazy hair, don’t care.
  • Dream big.
  • Keepin’ it real.
  • Less is more.
  • No regrets.
  • Slay.
  • Vibin’.
  • No cap.
  • Classy!
  • So what.
  • YOLO
  • Sup?
  • Guess where I am
  • Wanderlust
  • Fear less
  • Catching up
  • Checking in
  • Summer roll
  • Long story short
  • ☁️9

Legend captions for Instagram

Instagram captions - Legend captions for Instagram
  • Legends are made, not born.
  • A true legend.
  • Every move is part of my legend.
  • Born to be iconic, raised to be legendary.
  • Absolute legend!
  • Be the legend you were meant to be.
  • Legends don’t chase dreams; they build them.
  • Thanks for giving birth to a legend, Mom!
  • No guts, no glory, no legend, no story.

Selfie captions for Instagram

Instagram captions - Selfie captions for Instagram
  • Maybe she’s born with it, maybe it’s an Instagram filter.
  • But first, let me take a selfie.
  • If you were looking for a sign, here it is.
  • Confidence level: selfie with no filter.
  • Felt cute, might delete later.
  • I’d wanna be me too.
  • You wish, huh?
  • In my Me Mode.
  • Just sit back and enjoy this view!
  • Proof I left my house.
  • Just me and my bestie.
  • Def woke up like this, btw.
  • Better together.
  • Too glam to give a damn.
  • I don’t sweat, I slay.
  • Boss mode: ON.
  • Double tap if you’re slayin’ it too.
  • What do we think?
  • Pics I sent my mom this week.
  • CAPTION THIS.

Powerful captions for Instagram

Instagram captions - Powerful captions for Instagram
  • My life. My rules. My attitude. Take it or leave it.
  • Say yes, take risks, and live life on your own terms.
  • The best time for a new beginning is now.
  • The only way to finish is to start.
  • Confidence is my superpower.
  • Be a voice, not an echo.
  • If you’re testing my waters, you better know how to swim. 
  • They told me I couldn’t, so I did. And slayed. 

Trendy Instagram captions

Instagram captions - Trendy Instagram captions
  • Very demure
  • Make it make sense
  • It’s me, hi
  • It’s me, again
  • As of late
  • Don’t mind me
  • The bar is on the floor

Life captions for Instagram

Instagram captions - Life captions for Instagram
  • The best things in life are not things.
  • Do what you love, and you’ll never work a day in your life. You’ll work all the time!
  • Life’s a beach, enjoy the waves.
  • Life is short; make every hair flip count.
  • Life is what happens when you’re busy making other plans.
  • Love life.
  • Pets are not our whole life, but they make our lives whole.
  • The biggest adventure you can take is to live the life of your dreams.
  • CEO of my life.
  • The best things in life are the people we love, the places we go, and the memories we make.
  • I’m too busy loving my life to worry about yours.
  • Get out there and live a little.

Lofi captions for Instagram

Instagram captions - Lofi captions for Instagram
  • Lost in a world of gray.
  • Living a black-and-white life.
  • Longing for something I can’t define.
  • “I always like walking in the rain, so no one can see me crying.” Charlie Chaplin
  • “When you come out of the storm, you won’t be the same person who walked in.” Haruki Murakami
  • “Don’t grieve. Anything you lose comes round in another form.” Rumi
  • Letting go, finding me.
  • Gone but not forgotten.
  • A new beginning in every ending.
  • Broken crayons still color.
  • Beneath the surface.
  • Forgotten smile.
  • Unseen battles.

Portrait captions for Instagram

Instagram captions - Portrait captions for Instagram
  • “The best thing about a picture is that it never changes, even when the person in it does.” Andy Warhol
  • “In a portrait, you always leave part of yourself behind.” – Mary Ellen Mark
  • Living life in full color.
  • Catching a moment.
  • Celebrating me, myself, and I.
  • Finding beauty in every angle.
  • Just me being me.
  • When your vibe matches your pose.
  • Catching the light and feeling just right.
  • Smiling because life’s too short not to.

Viral captions for Instagram

Instagram captions - Viral captions for Instagram
  • Very cutesy, very calm, very mindful.
  • Very demure, very mindful. [or any version of the “demure” trend]
  • Success is not the key to happiness. Happiness is the key to success.
  • Demurity is my purity.
  • POV
  • [Anything that’s trending at the moment – you can’t really plan for going viral, but you can absolutely jump on this trend 🙂]

Birthday captions for Instagram

Instagram captions - Birthday captions for Instagram
  • Age is a state of mind.
  • I wanna thank me for believing in me.
  • A year cutsier.
  • Today, we celebrate me.
  • Surround yourself with people who are more excited about your birthday than you are.
  • Happy birthday to yours truly!
  • Older and bolder.
  • Officially too old to match my age with my shoe size.
  • One more year of being fabulous!
  • Here’s to another year of questionable life decisions.
  • Another year older, none the wiser.
  • Here to party and by party, I mean stay in and nap.
  • Birthdays come and go, but best friends are forever. Stay golden!
  • Friends who slay together stay together. Happy Birthday! 
  • Celebrating me and all the magic I bring into this world.
  • Embracing the glorious mess that I am.
  • Officially old enough to know better.
  • Cheers to me, for surviving and thriving. 
  • Woke up a little older.

Cute Instagram captions

Instagram captions - Cute Instagram captions

Looking for cute captions to highlight the charm and personality of your Instagram posts? Here are some adorable options to get you started:

  • Don’t mind me.
  • Put me on your wishlist.
  • Happiness looks gorgeous on you.
  • Very cutesy!
  • Feeling cutesy, might delete later.
  • Cuteness overload.
  • I’m not arguing; I’m just explaining why I’m cute.
  • I’m not a diva; I’m just confidently cute.
  • Cute as a button, but not quite as smart.
  • Don’t just exist—live cutely.
  • Just a daily dose of cutesy.
  • I’m not clumsy; the floor just loves my cuteness.

Mood captions for Instagram

Instagram captions - Mood captions for Instagram
  • It’s a vibe?
  • “The good times of today are the sad thoughts of tomorrow.” Bob Marley
  • “Don’t cry because it’s over, smile because it happened.” Dr. Seuss
  • She’s not just surviving, she’s thriving.
  • Sadness is a storm; I’m learning to dance in the rain.
  • Do more things that make you forget to check your phone.
  • High tides and good vibes.
  • “Be yourself, there’s no one better.” Taylor Swift
  • It wasn’t always easy, but it’s worth it
  • Whatever is good for your soul, do that!
  • Let’s just be who we are.

Classy captions for Instagram

Instagram captions - Classy captions for Instagram
  • Less drama, more elegance.
  • Classy never compromises.
  • Classy vibes, high standards.
  • Classy is an understatement.
  • Inhale, exhale.
  • Classy is the original black.
  • Sipping on elegance and ambition
  • But first, coffee.
  • Radiating elegance, one caption at a time.
  • Classy vibes.
  • In a world full of trends, be a classic.

Sassy captions for Instagram

Instagram captions - Sassy captions for Instagram
  • I’m not perfect, but my captions are.
  • Confidence looks good on me.
  • I slay all day.
  • Sunkissed and sassy.
  • Classy, sassy, and a bit bad-assy.
  • I’m not sugar and spice; I’m fire and ice.
  • I don’t need your approval, darling.
  • I’m not sugarcoating anything. I’m the whole bakery.
  • I’m not rude, I just say what everyone else is thinking.
  • I’m not anti-social, I’m selectively social.
  • I’m not trying to be everyone’s cup of tea. I’m my own double-shot espresso
  • Don’t rain on my parade.
  • Lemme stop you there.

Inspirational captions for Instagram

Instagram captions - Inspirational captions for Instagram
  • When you focus on the good, the good gets better.
  • Celebrate what you want to see more of.
  • Be the change you wish to see in the world.
  • Dare to dream big, and dare to make it happen
  • Believe you can, and you’re halfway there.
  • Every day may not be good, but there’s something good in every day.
  • Chase your dreams, not the competition.
  • Difficult roads often lead to beautiful destinations.
  • You didn’t come this far just to come this far.
  • Happiness is not by chance but by choice.
  • The biggest mistake you can ever make is to be afraid to make mistakes.
  • “Be so good they can’t ignore you.” Steve Martin
  • If you woke up without a goal, go back to sleep.
  • “Tomorrow becomes never. No matter how small the task, take the first step now.” Tim Ferriss
  • “Courage is contagious. Every time we choose courage, we make everyone around us a little better and the world a little braver.” Brené Brown

Positive captions for Instagram

Instagram captions - Positive captions for Instagram
  • Positive vibes only.
  • Beach more, worry less.
  • Just be happy! It drives people crazy.
  • Here’s to staying positive and testing negative.
  • Sunshine state of mind
  • Good food, good mood.
  • Optimism is my superpower
  • Be the reason someone smiles today.
  • Choose kindness and watch the world become a better place.
  • Smile like you’ve just nailed the Wi-Fi password on the first try.
  • Everything is figureoutable.
  • It’s not that bad.
  • Slaying negativity.
  • Laughing my way to positivity, because frowning just gives me wrinkles.
  • Hike more. Worry Less.

Instagram captions for girls

Instagram captions - Instagram captions for girls
  • It’s not me, it’s Mercury retrograde.
  • Strong women empower women.
  • Beauty begins the moment you decide to be yourself.” Coco Chanel
  • Slaying the game, one day at a time. 
  • Messy bun and getting stuff done.
  • I do a thing called what I want.
  • Strong is the new pretty.
  • Confidence is my accessory of choice.
  • She believed she could, so she did.
  • Life might be a climb, but the view is great.
  • You can’t break a girl who’s already broken the mold.
  • Filter? Nah, I woke up like this.
  • Slaying is my cardio.
  • Life is short, book the ticket, take the ride.
  • My heels are higher than your standards. 
  • Girls just want to have funds.
  • Just a PSA: I DID NOT wake up looking like this!

Baddie Instagram captions

Instagram captions - Baddie Instagram captions
  • I don’t work for the money; I make the money work for me.
  • I’m not bossy; I’m the boss.
  • I’m not weird; I’m limited edition.
  • Mirror, mirror, on the wall, who’s the baddiest of them all?
  • Serving looks, no delivery fee.
  • Slay them with kindness and a killer outfit.
  • My vibe speaks louder than words.
  • I’m not a backup plan; I’m the only plan.
  • Basic? Never heard of her.
  • I’m not a businessman; I’m a business, man

Hard Instagram captions

Instagram captions - Hard Instagram captions
  • Life is tough, so are you.
  • “In tough times, that’s when you see true colors and personality.” Didier Deschamps
  • Work hard now. Selfie later.
  • Winners never quit, and quitters never win.
  • Gracing your feed with this fabulous selfie.
  • This way, I know how I look.
  • Strive for progress, not perfection.
  • The road to success is always under construction.
  • Diamonds are formed under pressure.
  • Putting in the effort to make it effortless.
  • Hustle in silence and let your success make the noise.

Sunset Instagram captions

Instagram captions - Sunset Instagram captions
  • “Every sunset brings the promise of a new dawn.” Ralph Waldo Emerson
  • It’s not just a sunset. It’s a moonrise, too.
  • Sunset state of mind.
  • Sunsets are the best therapy.
  • She’s not just a girl; she’s a sunset silhouette.
  • Sassy, classy, and a bit sunset-glassy.
  • Sunset glow on fleek.
  • Slaying under the sunset.
  • I wanted to see the sunset, but I mist it.
  • Sunsets wait for nobody.
  • Sunset views and awkward poses.
  • Sunset game is strong, just like my WiFi signal.

Summer and travel captions

Instagram captions - Summer and travel captions

Summer and travel captions are perfect for capturing the essence of your adventures and sharing them with your audience. Here are some ideas to get you started:

  • Sunkissed and grateful for this summer adventure
  • Exploring new horizons and making unforgettable memories
  • Life’s a beach, and I’m loving every wave
  • Traveling through time and making memories that last a lifetime
  • Summer vibes only, and I’m soaking up every moment
  • Adventure is out there, and I’m chasing it
  • Making waves and creating ripples in the ocean of life
  • Sun, sand, and serenity – my summer state of mind
  • Where the road takes me, and the journey is my home
  • Collecting seashells and making memories that shine

Holiday and special occasion captions

Instagram captions - Holiday and special occasion captions

Holiday and special occasion captions are great for sharing your joy and gratitude with your audience. Here are some ideas to get you started:

  • Merry and bright, and feeling grateful for this holiday season
  • Love is in the air, and I’m feeling grateful for this special day
  • Happy birthday to me, and cheers to another year of adventure
  • New year, new beginnings, and endless possibilities
  • Thankful for this day, and the love that surrounds me
  • Spreading joy and cheer, one holiday at a time
  • Making memories that last a lifetime, and cherishing every moment
  • Feeling grateful for this special occasion, and the love that we share
  • Celebrating life, love, and all the joy in between
  • Wishing you a holiday season that’s merry and bright

Heartfelt and emotional captions

Instagram captions - Heartfelt and emotional captions

Heartfelt and emotional captions are perfect for sharing your true feelings and connecting with your audience on a deeper level. Here are some ideas to get you started:

  • My heart is full, and my soul is at peace
  • Life is a journey, and I’m grateful for every step
  • I’m not perfect, but I’m perfectly me
  • Love is the answer, and kindness is the key
  • I’m feeling grateful for this moment, and the love that surrounds me
  • My heart beats for you, and my soul sings with joy
  • Life is precious, and every moment is a gift
  • I’m not alone, and I’m grateful for the love that we share
  • My heart is breaking, but my spirit remains unbroken
  • I’m feeling lost, but I’m finding my way

Sad life captions for Instagram

Instagram captions - Sad life captions for Instagram
  • Some scars don’t show, but they hurt the most 💔
  • When the heart gets tired, even breathing feels heavy 😞
  • Lost in my own thoughts, looking for a way out 🌫️
  • Smiling on the outside, broken on the inside 🥀
  • I’m not okay, but I’ll fake it for you 🎭
  • The heaviest burdens are the ones you can’t see ⛓️
  • Tears are words the heart can’t express 💧
  • Sometimes, you just have to accept that some things will never go back to how they used to be 🖤
  • Loneliness is my only loyal companion 🌙
  • My soul feels tired, and my mind won’t stop racing 🌀
  • Hiding my feelings to keep the peace, but losing myself in the process 🤐
  • Pretending to be okay is the hardest part of the day 🎭
  • Even the happiest moments feel incomplete 🌩️
  • I wish my heart came with an off switch 🛑
  • Behind every I’m fine, there’s a story you’ll never understand 📖

New life captions for Instagram

Instagram captions - New life captions for Instagram
  • Embracing the new chapter with open arms 🌟
  • Fresh starts, endless possibilities ✨
  • Turning the page to a brighter tomorrow 🌅
  • Out with the old, in with the bold 💪
  • Cheers to new beginnings and brighter days 🥂
  • The best is yet to come 🌈
  • A new journey, a stronger me 🚶‍♂️
  • Reset, recharge, restart 🌿
  • Life begins where your comfort zone ends 🚀
  • This is my time to grow and shine 🌸
  • New vibes, new tribe, new me 🌍
  • Building a life I don’t need a vacation from 🏖️
  • Today is the first day of the rest of my life 🌞
  • Walking into my new life like it’s meant for me 🌠
  • Every sunrise is proof that a fresh start is possible 🌄

College life captions for Instagram

Instagram captions - College life captions for Instagram
  • Late nights, early mornings, and memories that last forever 🎓
  • Living on caffeine and dreams ☕🎯
  • College: where every day feels like a rollercoaster 🎢
  • Turning lectures into lifelong lessons 📚
  • From dorm room struggles to campus vibes 🏫
  • Making memories between classes and chaos 🌀
  • Study hard, party harder 🎉
  • College isn’t just a place, it’s a vibe 🎭
  • Balancing books and a social life like a pro ⚖️
  • Living the college dream, one assignment at a time ✍️
  • Friends, freedom, and finding yourself 🌟
  • Where Wi-Fi is strong, and sleep is weak 🌐😴
  • More than just grades, it’s about the journey 🌈
  • Campus life: the good, the bad, and the unforgettable 💡
  • Late nights, group chats, and endless coffee runs ☕📲

Thug life captions for Instagram

Instagram captions - Thug life captions for Instagram
  • I didn’t choose the thug life; the thug life chose me 💯
  • Hustle hard, stay humble, and let the success talk 🔥
  • Legends don’t follow rules; they set them 🏆
  • Walk it like I talk it, live it like I mean it 🎯
  • I’m the king of my own empire, no crown needed 👑
  • Keep your circle small, your hustle strong, and your goals big 💸
  • Born to stand out, not to fit in 🚀
  • Loyalty above all, respect over everything 🤝
  • Don’t mistake my kindness for weakness; I’ve got a savage side too 💪
  • I stay real because fake is too exhausting 🤷‍♂️
  • Thug life: making moves in silence but leaving a loud impact 🌪️
  • Money, power, respect — in that order 💵👊
  • Breaking rules and making my own legacy 📜
  • No regrets, no fear, just the grind 💣
  • Life’s a game, and I’m the undefeated player 🎮🏆

Solo captions for Instagram

Instagram captions - Solo captions for Instagram
  • Walking alone, but never losing my way 🌟
  • Solo, but never lonely ✨
  • I’m my own best company 🌿
  • Living life at my own pace 🚶‍♂️
  • Flying solo, but my wings are strong 🕊️
  • Freedom feels like this 🌄
  • Alone doesn’t mean lonely; it means growth 🌱
  • Finding myself, one step at a time 🌏
  • Independent vibes only 💪
  • Enjoying the art of being alone, not lonely 🎨
  • Standing tall, even when I stand alone 🏔️
  • Me, myself, and a lifetime of adventures 🌅
  • Writing my story, one solo chapter at a time 📖
  • The journey is mine, and mine alone 🛤️
  • Confidence looks better when you wear it solo 💫

BONUS

How to create great captions for Instagram

Here are a few tips that will help you create engaging Instagram captions:

Know your ‘why’

What are you trying to achieve with this post? Do you want people to comment, get inspired, share it with others, or maybe go to a link?

Whatever it is, know why you’re posting for every piece of content – and then write your caption.

Start with a strong hook

Start with something that grabs attention as people scroll through their feeds. And no, it’s not easy – it’s super easy to get lost in all the content on Instagram. That’s why all the important stuff – whether that’s a different point of view, referring to your audience pain points, or just a funny play on words – should go at the front of your caption to stop those thumbs from scrolling.

Instagram captions - Goodtype Instagram post
What a good hook might look like in an Instagram caption

Tell a story

Whether you’re posting a single image, a carousel, or a reel, make the caption a part of the whole story. (Also: that’s why copying captions that other people use is not always a great idea if you want your story to be unique. It might be though, if you want to be part of a trend.)

Instagram captions - well-phrased caption
A well-phrased caption complementing the image might be all you need to tell your story

Make it succinct

It’s not so much about the length (though there’s interesting data on length, too) – because you can have longer captions depending on the story you want to tell. It’s more about making every word count and leaving the ones that don’t bring any meaning to that story out. 

Use keywords

Because social media SEO is very much a thing lately, and platforms keep tweaking their algorithms to help the content reach the right audiences, using keywords that help with that targeting is always a good idea. And I’m not just talking about hashtags, but just words and phrases related to the topic that might make your content easier to discover.

Add a call to action

Add a call to action if you want people to do something as a result of your post. You can even add a “footer” to your Instagram captions so that people know to check out your latest promo or sign up for your newsletter – like in the example below. 

Instagram captions - call to action in a caption
An Instagram caption encouraging people to sign up.

Use help when stuck

When you’re really suffering from a creative block, don’t be afraid to use inspiration from others or AI tools that could help you get more creative (or create the Instagram caption for you.) 

NapoleonCat’s Publisher has this neat option of an AI assistant that you can use to generate captions (and also captions for Facebook or TikTok) when you’re planning and scheduling your content. The tool will adjust the caption to your goals and tone of voice as well as to the social media platform itself, and you can also use it to enhance existing captions if you really feel like they lack the “oomph” that your audience is after.

FAQs

What is an Instagram caption?

It’s the text that goes with your Instagram posts or reels to add a description to it.

How long can Instagram captions be?

Instagram captions can be 2,200 characters long – so there’s plenty of room to tell that story.

Should you include hashtags inside your IG caption?

Hashtags help your content get discovered – though I encourage you to experiment with them, also posting them in a comment as opposed to the caption itself for extra engagement. (To see what works better, check your post analytics regularly.) They have been shown to be effective both in the caption and in the comment, though.

How to add line breaks in Instagram captions

To add a line break, go to your numbers keyboard and tap the “return” button.

Another hack is to type your caption in a notes app on your phone and then copy and paste it into your caption.

Can you add links to Instagram captions?

No, links are not allowed. I mean if you post one, it won’t be clickable. 

How to hide hashtags in Instagram captions

There are at least a couple of ways to make your hashtags less prominent in your Instagram captions:

  • Put them in the first comment instead of the caption.
  • Use the “return” button on your phone keyboard to make several line breaks and paste your hashtags at the bottom. They won’t be visible until someone expands the caption view.

How to add captions to Instagram Stories

  • Use the “Captions” sticker to automatically add captions after recording the Story – that’s if you have the option available. 
  • If you don’t have it, you can either add the captions manually by adding text (which might be a lot of work) or use an external app like Capcut to add automated captions.

How to write engaging Instagram captions

Writing engaging Instagram captions is an art that requires creativity, strategy, and practice. Here are some tips to help you get started:

  1. Know your audience: Understand who your audience is, what they’re interested in, and what resonates with them.
  2. Be authentic: Share your true feelings, thoughts, and experiences. Authenticity is key to building trust and connection with your audience.
  3. Use humor: Humor is a great way to connect with your audience and make your captions more engaging.
  4. Ask questions: Ask questions that encourage engagement and spark conversations.
  5. Use storytelling techniques: Tell stories that capture your audience’s attention and imagination.
  6. Use keywords: Use relevant keywords that help your captions get discovered by a wider audience.
  7. Keep it concise: Keep your captions short and sweet. Aim for a few well-chosen words that make an impact.
  8. Use emojis: Emojis can add a touch of personality and fun to your captions.
  9. Experiment with different formats: Try different formats, such as quotes, poems, or short stories, to keep your captions fresh and engaging.
  10. Practice makes perfect: The more you practice writing captions, the better you’ll become at crafting engaging and effective captions that resonate

For more Instagram tips, check out our other articles:

Here are some other social media-related articles that we recommend:

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