A Complete Guide to Instagram Follower Demographics

Know your audience, says an old Roman proverb. Or maybe it was someone else who said that? Regardless of who gets the credit for these wise words, social media marketers should take the advice to heart. 

But wait a minute, you smart, know-it-all Romans. It was a bit easier to assess demographics when your entire audience was gathered on the Forum Romanum than it is when dealing with a virtual one.

Instagram has grown into of the most important social media networks in the world. However, you rarely meet your Instagram followers in person and you can’t witness their age range, gender, or nationality. Nevertheless, you can still analyze Instagram follower demographics and use the insights to craft your social media strategy accordingly, increase your reach, and let potential customers discover your new products with ease. This article will tell you how.

How can I find out the demographics of my Instagram followers?

Follower demographics are available for Instagram users with Business Accounts. If you run a business profile, you can access the platform’s native analytics feature – Instagram Insights. Just head over to the menu in the top right-hand corner of your profile and go to “Insights”. You’ll find your followers demographics in the “Audience” tab.

Instagram follower demographics

Apart from the overall number of followers, you will also see how many users followed and unfollowed your profile within the previous week. 

Instagram follower demographics

When scrolling down the Instagram Insights tab, you’ll find “Top Locations” sections in which you can check the top 5 cities and countries your followers are from

In the section below this, you’ll find the overall age range and gender distribution of your followers as well as age distribution for men and women separately.

Instagram follower demographics

At the bottom of this section, you can find out when your followers are most often online. Look for patterns in the times and days that your followers are online and post content accordingly in order to maximize your organic reach and engagement rates.

Instagram follower demographics

Can I access historical Instagram follower demographics? 

Instagram Insights only provide data from the last 7 days. If you wish to follow the numbers on a daily basis and access historical insights, you need to seek help from third-party Instagram analytics tools. NapoleonCat is one of them. 

Instagram follower demographics

Once you add your Instagram profile to NapoleonCat, we start collecting data about your account’s performance and audience. This means that, unfortunately, you will not be able to access data from the time prior to connecting your Instagram account with NapoleonCat. However, once your account is connected, you will be able to analyze your performance for any time period thereafter – in daily, weekly, monthly, or custom increments.

Analyze Instagram follower demographics

Analyze Instagram follower demographics

Know your audience. Track follower demographics and improve performance using simple dashboards.

Try NapoleonCat free for 14 days. No credit card required.

Can I access Instagram Insights for more than the top 5 cities and countries?

This is another feature offered by NapoleonCat. We provide you with the exact number of followers for every country in the World. Hover over any country on the World map to see where your followers are located. 

Instagram follower demographics

Is there a way to look up the demographics of my Instagram followers without switching to Instagram Business?

Instagram Insights are also available for Instagram Creator accounts. You’ll be able to access the same data that is available for Business Accounts, i.e. top locations, age range, and gender.

How can I download Instagram Insights?

If you use external tools such as NapoleonCat, you’ll be able to download specific bits of information in the form of graphs and tables, as well as reports including all of the demographic data for your profile and your specific posts on Instagram. 

NapoleonCat’s reporting tool allows you to design custom social media reports showcasing key metrics for your Instagram page. You can download your reports in PDF anytime you wish, or schedule automated weekly or monthly reports that get sent to you and your teammates, clients, or business partners via email. You can also generate a report for other social media platforms – Facebook and Twitter.

Instagram follower demographics

NapoleonCat’s Data Dashboards are a simplified, intuitive reporting solution for influencers. Once you create a dashboard, the data included in it will update in real time. In a single dashboard, you can include demographics for multiple social media channels: Instagram, Facebook, Twitter, YouTube, and even your blog. You can share the dashboards with all stakeholders simply by sending them a link (password protection is available).

Instagram follower demographics

How can I check an Instagram influencer’s follower demographics?

You can’t access someone else’s follower demographics, but you can ask influencers to share the data with you before you start to work together. 

Influencers can share their follower demographics in different forms: some may send you plain screenshots or PowerPoint presentations, while others might provide you with professional reports put together with dedicated tools such as NapoleonCat’s Dashboards. 

Dashboards were designed to help influencers streamline the process of working with business partners: brands, agencies, and everything in between. Influencers can use Dashboards not only when negotiating branded deals, but also to report the results of ongoing or finished campaigns.

How can I use follower demographics to improve my Instagram marketing strategy?

Instagram follower demographics will help you better understand who your followers are and where they’re from. As a result, you’ll be able to assess whether you’re actually reaching your target audience or not. 

Use follower demographics to guide the type of Instagram content that you create. By knowing their age, gender, and location, you’ll be able to craft Instagram posts that are relevant to your audience. Design your Instagram content plan around customer personas and jump on local topics to boost interest and engagement.

Demographic insights can help you with targeting your Instagram Ads. If you want to reach an audience that is similar to your follower base, then target the demographics of your current audience.

How do I gain Instagram followers from specific demographics?

If you’re at the beginning of your Instagram journey, you may be more concerned about building your audience than analyzing it. But a tactical approach can help you reach a defined demographic group. 

Adjust your brand voice to the way your target group communicates: you wouldn’t use the same choice of words when talking to teenage girls as you would with mature men, for example, would you? Just as you communicate in a specific way with your family, friends, and your boss, there’s also a way to communicate specifically with your user base – and it depends on who they are. Your brand voice can have any style that you want, as long as it feels true to your brand values and user personas.

Content relevancy is a key factor. If you run a local business, post about things that people from your target location can relate to – e.g. local events or current social issues. Choose topics carefully and think about things that are relevant to people in different stages of life. 

Before you even start to craft your Instagram strategy, remember to check whether this social network is where your target audience hangs out at all. 

How can I check Instagram user demographics for different countries? 

If you wish to check how many active Instagram users there are in different countries (or where Instagram is most popular) in order to assess whether there’s a potential audience for the products and services you’re selling, you can check current Instagram statistics using our free stats browser. Choose any country in the world to see its current user demographics. We’ll provide you with data not only for Instagram, but also Facebook, LinkedIn, and Messenger. Plus, we update the statistics every month!

Instagram follower demographics
Instagram user demographics in New Zealand, April 2020

Wrap up

Understanding Instagram audience demographics is crucial for businesses and creators who wish to expand their social media presence. Tracking the age, gender, and location of your audience will help you craft better content and, effectively, improve your performance. Use Instagram’s native solution, Instagram Insights, or leverage external solutions such as NapoleonCat to dig a little bit deeper into the metrics. 

Track Instagram Follower Growth Over Time

Track Instagram Follower Growth Over Time

Set a completely custom time range for your Instagram analytics in NapoleonCat. Track your own profiles and your competitors, too! Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Share this article on: