Best Instagram Automation Tools in 2021

Best Instagram Automation Tools in 2021

Instagram has already reached 1 billion1 users worldwide, and this visually engaging social platform is constantly growing. It’s no secret that more and more businesses use Instagram to promote their products and services. But that can be challenging, especially if you have to manage multiple Instagram accounts. 

Worry not my friends, because we’ve got some Instagram automation solutions that will save your precious time and make your lives easier.

There are different kinds of Instagram automation tools. When deciding on which one you should test, everything really depends on your specific needs and approach to Instagram marketing

In this article, you’ll learn:
  • What is Instagram automation?
  • Does Instagram allow automation?
  • Are Instagram bots dangerous?
  • Do Instagram bots work?
  • What can be automated on Instagram?
  • The best Instagram automation tools

Before we get down to some of the best automation software for Instagram, we’d like to quickly touch upon what Instagram automation is, and the infamous Instagram automation bots that are known for following, unfollowing, liking, and commenting under random users’ posts. 

Smart Instagram Automation

Smart Instagram Automation

Schedule Instagram posts, get in-depth analytics and reports, automatically hide and delete offensive comments, and more. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

What is Instagram automation?

In simple terms, Instagram automation can be understood as the actions of third-party tools to manage your account and perform various tasks automatically.

Instagram automation tools can save you a ton of time and boost your engagement on the social platform. However, not all Instagram marketing automation techniques are allowed by Instagram.

Is Instagram automation allowed?

People say that automation is ruining Instagram. Well, it’s not exactly true.

Some Instagram automation tools are perfectly “legal” when it comes to Instagram’s terms of use. You can automate things like scheduling Instagram posts, deleting and hiding comments, replying to comments, or generating reports.

To be more specific, you can use tools that don’t access Instagram’s private API by means other than those permitted by Instagram. We’ll get to that part later in the article.

Are Instagram bots dangerous?

Is Instagram automation against terms of service? While not all automation features are bad, Instagram bots directly violate Instagram’s terms of use by accessing Instagram’s API without the platform’s permission, more specifically: 

  • You must not access Instagram’s private API by means other than those permitted by Instagram. 
  • Don’t store or cache Instagram login credentials. 
  • Don’t use the Instagram API to display User Content, import or backup content, or manage Instagram relationships, without our prior permission. 
  • Ensure your comments are tailored to each person. 
  • Don’t post unauthorized commercial communication or spam on Instagram. 
  • Don’t enable a business to take more than one action on Instagram at a time. 
  • Don’t use an unreasonable amount of bandwidth or impact the stability of Instagram.com servers or the behavior of other apps using the Instagram APIs.

This means that your organic reach will plummet, your hashtags won’t work, and your content won’t be appearing on the Explore page.

Worst case scenario, your account may get suspended or even deleted by Instagram. There are, however, safe ways to boost your results on Instagram – we’ll get to them in a bit.

Do Instagram bots work?

Instagram automation bots that are known for following, unfollowing, liking, and commenting under random users’ posts.

While they may get your follower count up, the new followers are not going to be well-targeted and therefore will not have much value. Bots only target their actions based on a specific hashtag.

Using Instagram bots can indeed pump your numbers up, but it’s a short-lived victory. And you always need to take into account that a big portion of those fake followers will unfollow your account.

So, if you’re asking yourself a question “should I use Instagram bots?”, our answer is a definite no.

Moreover, Instagram doesn’t want any spambots mass following and unfollowing, so it’s imposed official follow limits. You can only follow 7500 accounts, and per hour you can only perform 60 actions (follow and unfollow).

What can be automated on Instagram?

It may sound complicated, but there are many safe tools available. NapoleonCat, for instance, is one of them. With this tool, you can automate the following actions on Instagram:

  • Scheduling Instagram posts (you can also schedule the first comment to e.g., include hashtags)
  • Deleting comments
  • Hiding comments
  • Replying to comments based on specific keywords or phrases
  • Scheduling in-depth Instagram analytics reports for own accounts and competitors’ profiles
Protect your Instagram from hate & spam

Protect your Instagram from hate & spam

Use NapoleonCat’s Auto-moderation to shield your Instagram content from hate speech, inappropriate language, and spam. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Do brands use Instagram automation?

People wonder how many Instagram accounts use automation. While we can’t say clearly the number, we know that using automation on Instagram is becoming a trend. After all, the main benefits of Instagram automation for business include saving time and improving results. 

Best Instagram Automation Tools

NapoleonCat offers some of the best organic Instagram growth automation tools, all in one package. The first one is the Social Inbox. Let me break it down for you.

Manage comments from multiple Instagram accounts with one Social Inbox

The main purpose of our Social Inbox is to help you manage multiple social media accounts across various social networks (Instagram and Instagram Ads included) from just one place.

It’s a great, user-friendly solution if you get a lot of social traffic and spend a lot of time managing comments on Instagram.

Answering comments on Instagram is a great hack for boosting engagement – you answer each comment, you double the engagement. That in turn results in increased organic reach and more followers.

The tool collects all comments from Instagram in one simple dashboard. Managing comments from multiple accounts or from different time periods becomes much easier and comfortable.

Of course, you can filter the comments you see in your Inbox – you can manage comments for each account individually.

Moreover, the Inbox is great for collaborating with a team of social media moderators. We made a video tutorial to show you how it works, exactly:

We should all know that the importance of social customer service is constantly growing. Companies have to focus on building an effective customer support system, also on social media platforms – including Instagram.

No comment or message can be overlooked, and customers’ issues need to be addressed as quickly as possible. 46% of social media users worldwide expect an answer immediately or within an hour.

Timely manual moderation takes care of this, but people need rest, right? It’d be very difficult to have your customer support team online 24/7. This is where our Automoderation feature steps in and saves the day (or the night!).

Automate Instagram comments and save time

Automate Instagram comments and save time

With NapoleonCat, you can automate replying to Instagram comments based on keywords that you define. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Automoderation – real time automation for Instagram

Our Automoderation feature would be best described as a smart assistant, rather than a mindless bot. To put it simply, this feature can automatically:

  • respond to comments on Instagram (including comments added to ads, aka dark posts),
  • hide or delete comments.

You can set up NapoleonCat’s Automoderation rules to set off specific automatic reactions (e.g., automatic replies) to defined triggers (e.g., comments containing a specific keyword).

Another cool thing? You can create as many rules as you want, there’s no limit!

The effectiveness of your “assistant” depends on how well you set it up. But don’t worry, the process of creating Automoderation rules is super simple and quick and doesn’t require any programming skills.

Let’s go through the process of creating a rule against trolls and spammy comments (just as an example).

Go to the Inbox feature and click “Automoderation” in the top right corner. After that, a pop-up window with a list of rules (where you can edit and delete them) will appear. Click on “Add new rule”.

Automate social media moderation

Now it’s time to configure your assistant. First, name your rule and choose the social account you want it to work for.

Then, choose a trigger, i.e., something that will activate your rule. For Instagram, it can be any comment or a comment under a specific post.

You can also set user tags that will automatically trigger a rule. User tags are manually defined in the Project Settings tab and can be applied by moderators in the Inbox.

Once a user is tagged, all of their comments will be marked with that specific tag. As an example, you can tag troll accounts and prevent them from ever commenting on your quality content again.

Instagram automation
Instagram automation – creating an anti-spam rule.

Here’s the fun part when you’re shielding your Instagram accounts against trolls – you need to type in all the keywords that will trigger your rule. Get creative!

The troll vocabulary can oftentimes be quite “rich”, so just type in whatever comes to your mind or use past observations as a guideline.

Instagram automation
Instagram automation – creating an anti-spam rule and defining keywords

You can also turn on advanced mode to better specify your keywords:

Instagram automation

Next, you can schedule your rule to work during specific hours of the days, for example when your social media team is offline.

Instagram automation

You can also set automatic email notifications for each time a rule is triggered, to keep your team in the loop. When you’re done, just click “Save rule”.

The main benefits of using Automoderation rules on Instagram are:
  • Improving your response times and engagement rates with automated comments, which can, in turn, boost the organic reach of your posts
  • Protecting your content from all kind of spam and trolls
  • Taking care of negative reviews and other customers’ issues by forwarding them to dedicated customer support team members

You can read more about our Automoderation and its use cases here.

Schedule posts on Instagram and save time with the Publisher

With NapoleonCat’s Publisher, you can create, schedule, and auto-publish posts to various social platforms, including Instagram, directly from your computer.

Scheduling a post for multiple social media platforms with the Publisher.

Scheduling posts ahead is a great way to save time and keep a bird’s eye view on your Instagram strategy. 

The Publisher is part of the big suite of automation tools in NapoleonCat. However, you can also try our separate product, Instagram Scheduler, if you’re only interested in scheduling your IG posts.

Here’s a quick video tutorial to show you how this feature works:

Using the Publisher or the Instagram Scheduler, you can craft complete Instagram posts. Upload images and videos, crop them, tag other users, mark the location, use emojis.

You can even schedule your first comment, which can be very useful for people who like putting hashtags as a comment rather than in their posts’ captions. This doesn’t only make your captions look slicker – more comments mean more engagement.

You can also work in a team to streamline internal processes, making collaborative social media management easier. No more guessing who’s done what and when.

You can assign people to work on specific posts or make them subscribers so that they get notified of any changes made to the posts they follow.

In case you need any help, you can also have discussion threads prior to publishing every post and draft. The tool has an internal discussion panel where you can check in with your team for direction and progress updates.

Posting to multiple accounts can get really time-consuming. Our tool is an intuitive Instagram post automation tool designed to make your life easier.

You and your team can sit back and enjoy life instead of waiting for that perfect moment to publish your post, which – depending on your target audience – might just be in the middle of the night.

Schedule Instagram Posts

Schedule Instagram Posts

Schedule post to multiple accounts across various social platforms. Work in a team. Review & approve content ideas. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Generate automatic Instagram reports within seconds

With NapoleonCat, you can generate automatic, fully customizable social media reports that show key metrics (from a time period of your choice) for any Facebook or Instagram page – it can be your own account or your competitors’.

You can then download them as a PDF and stay on top of your progress by scheduling automated weekly, monthly, or quarterly reports that get sent via email. Click here to check out a sample Instagram report.

It’s no doubt that our Reports feature will save you a ton of time and effort on tiring data crunching. The reports are also very clear and easy to read.

Social media teams can easily monitor their progress and report it to the dedicated superiors (CEOs of big firms, small business investors, agency clients, etc.)

In-depth Instagram Analytics Tools

In-depth Instagram Analytics Tools

Monitor and analyze your Instagram profiles. Track your competitors. Generate reports and improve your strategy. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Wrap up

Instagram marketing is a whole lot more than just posting pictures or videos and counting your likes. It’s a complex area of marketing that requires a lot of work and care – and a solid strategy.

With the help of third-party marketing tools like NapoleonCat, you can improve your social media game, save time, and keep your team and your customer happy.

Anyway, have a nice day and good luck! 

Want to learn more about Instagram growth? Check out our other articles:


  1. Distribution of Instagram users worldwide as of January 2021, by age group

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