A Facebook automation tool that’s as customizable as you need it to be? Here’s one you should try if you’re looking for tailored Facebook automation that’s intuitive to use, too.
Facebook Automation Tool– Automate Conversations, Publishing & Reporting
Trusted by:
Supported platforms
Auto-moderation: Put repetitive Facebook comment and message replies on autopilot
Go beyond sending everyone the same canned comment. With NapoleonCat’s Auto-moderation, you can reply differently to different types of comments, whether they’re asking about a specific product or your return policy. Based on keywords, tags, different posts and ads – and more – you can reply with relevant answers that don’t always say the same thing, over and over again.
You can even automate comments on your Facebook ads, so paid campaigns never turn into moderation headaches.
AI Reply: Generate on-brand answers to Facebook comments and DMs in one click
Use AI’s help to send answers to comments and DMs without typing them yourself. NapoleonCat’s AI Reply uses your brand voice, analyzes your previous replies and your FAQs, policies, help articles, and more, to always suggest an answer that’s on brand and on point. You decide whether it needs editing – or just hit “send” and enjoy the extra time you just saved.
AI Assistant: Automatically flag spam, hate, and sentiment across your Facebook pages
Another way to save time is by employing the AI Assistant to categorize incoming Facebook interactions for you. It instantly tags spam and hate and assigns sentiment in the Social Inbox, so you immediately know what needs to be dealt with first and how to plan work going forward, any time you open the Inbox.
Comment-to-DM automation: Move public Facebook comments into private chats without lifting a finger
Need to reply to a comment privately to avoid sharing sensitive information? You can also automate it using Auto-moderation, based on keywords or comment type. You can actually do both – reply publicly to show you have things under control and move the conversations to Facebook Messenger at the same time. Yes, automatically.
Post scheduling: Queue and publish your Facebook content days or weeks ahead
Automate Facebook posts and scheduling with an easy-to-use shared calendar in the same tool you’re using for comment moderation. With NapoleonCat’s Publisher, you can work with your team, plan Facebook posts, reels, and stories, approve posts and provide feedback – and do it across the Facebook pages you manage, however many there are.
Automated reports: Get Facebook performance and moderation insights sent to you on schedule
There’s no proper Facebook marketing automation without measuring performance – and you can automate parts of that, too. With NapoleonCat, you not only get access to performance and moderation insights, you can also schedule weekly, monthly, or quarterly reports that are automatically generated and emailed to the people who need them on their desk (or, desktop).
Try NapoleonCat’s Facebook automation tools and more
Here’s why our clients love NapoleonCat
Join businesses that save hours every week with Facebook automation.
NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth. NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new AI features.
It’s hard to imagine our work without a tool that includes so many valuable features. It won’t be an overstatement when I say that NapoleonCat saves us multiple full-time positions that would be dedicated to just moderating comments or manually generating reports.
NapoleonCat gives us the full picture of social media interactions. It’s easier to pick up urgent threads that need taking immediate action. And with conversation history, it’s much easier to continue the work of another team member while they’re out of office.
We work with multiple clients, and with NapoleonCat, we don’t waste time switching between multiple software tools. We can also deliver reliable data from a single source. We tested other social media moderation and analytics tools before, but none of them lived up to what NapoleonCat delivers. They’re the best, and I personally love using the tool. 🙂
NapoleonCat is now an indispensable tool that we use for moderation and analytical purposes, as well as content publishing. We’re curious to see new capabilities of the tool and test its new uses, for example, to moderate TikTok ad comments, as we predict this social media channel to become more and more important for our clients.
It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!
We were looking for a tool that would allow us to consolidate and manage comments and private messages from Messenger in one place. Analytics and reports were also very important to us, as they would show us the level of our social media customer service. That’s why, in 2017, we decided to choose NapoleonCat.
See how NapoleonCat compares to its alternatives:
| Feature | NapoleonCat | Hootsuite | Sprout Social | Agorapulse |
|---|---|---|---|---|
| Rule-based Auto-moderation | ✅ Advanced (keywords, sentiment, ads, time rules) | ⚠️ Limited rules | ⚠️ Limited filtering | ⚠️ Basic rules |
| AI spam & hate removal | ✅ AI-based auto-removal | ⚠️ Limited (rules / add-on) | ❌ No auto-removal | ⚠️ Limited |
| Sentiment detection | ✅ AI-supported tagging | ⚠️ Basic | ⚠️ Sentiment labels | ⚠️ Basic |
| AI reply suggestions | ✅ Yes (AI Reply) | ✅ Yes | ✅ Yes | ⚠️ Limited |
| Automation for ad comments (FB, IG, TikTok) | ✅ Yes | ⚠️ Limited | ❌ No | ⚠️ Limited |
| Comment-to-DM automation | ✅ Yes | ❌ No | ❌ No | ⚠️ Limited |
| Auto-assignment to team members | ✅ Yes (rule-based) | ✅ Yes | ✅ Yes | ✅ Yes |
| Post scheduling (Reels, Stories) | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| 1:1 onboarding on every plan | ✅ Included | ❌ Enterprise only | ❌ Enterprise only | ⚠️ Higher tiers |
| EU-based, GDPR-first hosting | ✅ Yes | ❌ CA-based | ❌ US-based | ✅ EU-based |
| Starting price | ✅ From $79/mo (2 users, 5 profiles) | ~$99/mo per user | Enterprise entry | Per-user (mid-high) |
Frequently asked questions
How does Facebook Auto-moderation work in NapoleonCat?
Auto-moderation runs on rules you set up in minutes. You choose triggers like keywords, sentiment, tags, specific posts, or comment type, and NapoleonCat automatically replies to repetitive questions, hides or deletes spam and hate, or assigns conversations to the right person. It works on organic Facebook comments and DMs, and on your Facebook ad comments too.
Can I automate replies without sounding robotic?
Yes. Beyond canned replies, AI Reply drafts on-brand answers based on your previous replies, FAQs, and knowledge base. Every suggestion can be edited before you send it, so you stay in control of the final message.
Does it work for Facebook ad comments, not just organic posts?
Yes. NapoleonCat moderates comments under your Facebook ads, including dark and unpublished posts, in the same place as your organic comments, so nothing slips through under a paid campaign.
Can I move a public comment into a private Messenger chat automatically?
Yes. With Auto-moderation you can reply publicly and move the conversation to Facebook Messenger at the same time, based on keywords or comment type, without doing it manually.
Can I schedule Facebook posts in the same tool?
Yes. NapoleonCat’s Publisher lets you plan and schedule Facebook posts, Reels, and Stories in a shared calendar, with team approvals and feedback, across all the pages you manage.
Do I need a credit card to try it?
No. You can try NapoleonCat free for 14 days, no credit card required, with 1:1 onboarding included on every plan.
Is NapoleonCat a Facebook automation bot?
No. NapoleonCat is Facebook marketing automation software, not a spammy Facebook automation bot. It automates comment and DM moderation, AI-assisted replies, publishing, and reporting through Meta’s official APIs, so you save hours of manual work while keeping your Facebook Pages safe and compliant.
Can I use NapoleonCat as an automation tool for groups on Facebook?
NapoleonCat is built to automate Facebook Pages – their comments, DMs in Messenger, and ad comments – rather than posting into personal-profile Groups. If your community engagement happens on your Facebook Pages, you can automate replies, moderation, assignment, and scheduling across as many Pages as your plan allows.
Does NapoleonCat offer Facebook auto follow tools?
No. NapoleonCat isn’t one of those Facebook auto-follow tools or follow/unfollow bots that can get your account flagged. It focuses on legitimate Facebook page automation – comment and message moderation, AI replies, publishing, and analytics – all through official platform APIs.
Is there a free Facebook tool I can start with?
Yes. You can try NapoleonCat – a complete Facebook tool for moderation, automation, publishing, and reporting – free for 14 days, with no credit card required and 1:1 onboarding included on every plan.
Automate your Facebook conversations, publishing, and reporting
Free 14-day trial – full access, zero commitment.
No credit card required