Meet the Social Inbox for Facebook, Twitter, Instagram, Messenger, and more

Running social media communications, moderating content, quickly responding to your fans’ questions, and keeping track of all notifications from different social media channels is a handful – but a good social media inbox will help you easily stay on top of all these tasks.

If you manage multiple Facebook Pages, you always need to remember to react to comments and messages from the right one. The same goes for other platforms. If you have more than one Instagram, Twitter, LinkedIn, or YouTube profile, you need to switch between them to check whether you have new likes, comments, or questions to answer.

Fortunately, this is not a problem when using NapoleonCat. Our Social Inbox is a tool for cross-platform social media management. Using the Inbox, you can engage with your social media community across multiple accounts and platforms – the dashboard aggregates different types of social media engagements from multiple social networks into one stream.

In practice, this means that you can manage:

  • private messages from Facebook, Twitter, Messenger,
  • comments from Facebook, Instagram, YouTube, and LinkedIn,
  • comments added to Facebook and Instagram ads,
  • Tweets,
  • reviews from Facebook and Google My Business,
  • Google Q&As…

… without constantly switching between accounts.

With the Social Inbox, you are able to tag your users and content and assign sentiment to every single interaction. The tool also offers many solutions for teams. Each interaction is a ticket that can be assigned to anyone on your team. There is even an email consultation feature, which allows users to request help or an opinion from other team members, managers, clients, or stakeholders. The recipients don’t have to be NapoleonCat users, but their responses are automatically shown in the dashboard.

So how does NapoleonCat’s Social Inbox work, exactly?

Check out our 2020 video tutorial showing you the basic functions of the Inbox.
LinkedIn, GMB, YouTube, Messenger, Facebook, Twitter, Instagram – all in one place

What’s in your Social Inbox?

NapoleonCat’s Social Inbox aggregates conversations and interactions from all of the Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business profiles that you manage. You can choose what kind of content you want to see in your Inbox:

  • comments from Facebook, Instagram, LinkedIn, and YouTube,
  • comments from Facebook and Instagram ads,
  • fan posts from your Facebook page,
  • profile mentions on Facebook,
  • private messages from Facebook and Twitter,
  • reviews from Facebook and Google My Business,
  • Tweets,
  • Google Q&As from Google My Business

All the content is displayed, as in a standard inbox, in chronological order (but you can also change it to be displayed in the opposite order or use advanced filters). Every type of message in your NapoleonCat Inbox has some elements that help identify it.

NapoleonCat Social Inbox ticket
The anatomy of a Social Inbox ticket
  1. The profile picture of the user getting in touch with you
  2. The name of the Page or profile the comment or message was sent to
  3. The type of interaction (comment, private message, review, etc.)
  4. The date and time of the interaction
  5. Tagging users (you can add up to 4 tags to each user)
  6. Tagging content (you can add up to 4 tags to each ticket)
  7. A drop-down menu you can use to assign sentiment to each ticket (positive/negative/neutral)
  8. Action buttons you can use to manage the ticket (e.g. archive it) or react to it (like it, type out and post a reply, delete it). These differ slightly between platforms.
  9. A “…” button that, once clicked, reveals additional actions:
NapoleonCat Social Inbox actions
  1. A button you can use to assign the ticket to a team member:
NapoleonCat Social Inbox teamwork

Creating tags for users and interactions

Points 5 and 6 speak to tagging users and interactions. You can define your own tags – depending on your needs and preferences. To set them up, go to the Project settings (the gear icon in the left-hand sidebar). Once there, select Labels from the menu.

NapoleonCat adding labels

To create a new label, simply type out its name in the right field (in the user, inbox, or content category) and click +Add.

If you want to edit a label (change the name or the color) or delete it, hover over it and select the pencil or trash can icon.

Adding labels to NapoleonCat

Setting up your Social Inbox

It’s really easy to choose the types of interactions you want to see in your Social Inbox. On the right-hand side of the dashboard, you will find a list of all the social profiles you manage using NapoleonCat. Simply tick the boxes to decide which interactions will be included in your stream.

managing multiple social media profiles in one place

You can also define a custom time range for the interactions you want to display.

Social Inbox time range

You can also filter the interactions in your Inbox. In the filter settings, you can browse interactions by user and content tags and/or sentiment. You can also filter tickets by moderators on your team. To access filter settings, simply click More filters on the top bar in the Social Inbox.

Social Inbox filter settings


NapoleonCat simplifies and streamlines managing social media as a team, especially if more than one person is involved in the moderating the same accounts.

First of all, the Social Inbox updates in real-time. Thanks to that, every project member sees only the content that has not yet been answered or otherwise moderated by any other person.

There is also the option to flag any piece of content. This way, you can draw other moderators’ attention to relevant mentions and sensitive inquiries, etc. No one will miss an important interaction – all flagged threads are moved to a separate tab. You can see how many are awaiting moderation in the top bar in the Inbox – the number will show up next to the “Flagged” tab.

Flagging interactions in NapoleonCat's Social Inbox

Moreover, every NapoleonCat user can personalize their own inbox. It’s really helpful if some project members are interested in or responsible only for a specific type of interaction or for select profiles.

This option is also very useful if your company works with an external agency. The agency may be responsible for daily page moderation, but some specific cases (e.g. complaints or specific order inquiries) may require your direct involvement. In such situations, flagging content is a great way to keep stakeholders in the loop on important cases without having them dig through irrelevant interactions.

With our mobile app, you can also manage your social media anywhere and anytime, in real time. It’s available for both iOS and Android.

Manage social media engagement across platforms

Manage social media engagement across platforms

Keep your online community engaged with one user-friendly dashboard. Answer questions and interact with customers on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.

Try NapoleonCat free for 14 days. No credit card required.

Automated moderation for Facebook and Instagram

Finally, there’s Auto-moderation – NapoleonCat’s automation solution that will help you deal with predictable and repetitive interactions in the Social Inbox – at scale. Using automated moderation, you can:

  • set up auto-replies to comments and messages based on defined keywords,
  • automatically hide comments with links and flag them for manual review,
  • automatically delete offensive comments,
  • automate ad moderation, effectively protecting the ROI of your Facebook campaigns.
NapoleonCat Auto-moderation
Creating an Auto-moderation rule with NapoleonCat

The list of possible uses goes on – check out this article for inspiration. The bottom line is that automating the somewhat predictable aspects of community management will give your team more time to deal with complex and sensitive customer inquiries. 

Auto-moderation rules work for Facebook comments, Facebook private messages, Instagram comments, and comments added to Facebook and Instagram ads.

Setting up automated moderation

Here’s how you can set up your first Auto-moderation rule.

  1. Pick Automoderation in the top right corner of the Social Inbox dashboard.
automoderation on Instagram NapoleonCat
  1. Select “Add new rule” in the top right corner of the pop-up
  2. Give your rule a name, e.g. “Instagram ads”
automatically moderate instagram comments
  1. Select the page you want the rule to apply to from the dropdown menu (note that for ads, every individual paid campaign is listed as a separate page)
  2. Pick a trigger, i.e. the user action that will prompt the defined automatic action. Available options include comments on your page, comments to a specific post, private messages.
auto reply to dark post comments

Note: If you select comments for a specific post, the latest posts from the selected page or campaign will automatically populate the “Posts” section. Check as many as you want – the automoderation rule will apply to your entire selection.

  1. Finally, pick keywords that have to be used in the comments to trigger inbox action, e.g. you can set rules with swear words as keywords to flag offensive comments. If you don’t set up keywords, the rule will apply to all specified comments
automatically reply to comments on Instagram
  1. Once you’ve specified your trigger, decide what automatic action it will set off. You can archive, delete, or flag comments that match your trigger settings. You can also automatically publish replies.

Here’s an example: if you’re a software producer and you offer a free trial to prospective customers, you can set an automoderation rule with “trial” as the trigger keyword. Your automatic reply can re-direct users to a sign-up form or a website with information about your product.

In order to avoid coming off as impersonal, randomize multiple replies and include usernames in your responses. The more random replies you add to your rule, the more natural the automated comments will seem.

And that’s it! Your rule takes effect as soon as you save it. This means that automatic inbox actions will not be triggered by comments posted to your social account before you created the rule.

Schedule posts for Facebook, Instagram, and Twitter

When it comes to having all your social media in one place, we might as well mention our newly improved Publisher. The Publisher allows you to craft, schedule, and publish posts directly from your computer. It supports Instagram, Facebook, Twitter, and will soon also work with LinkedIn and Google My Business. You can use the Publisher to work on your content calendar in a team, and take managing social media to a new level of convenience. 

The bottom line

NapoleonCat is a powerful social media management tool that will help you monitor all your social media accounts and engage with your audience across different social platforms – all in one place. With the tool’s teamwork and automation features, you can streamline your team’s work, save time, and relax knowing that you will never miss an important comment or review. Give it a try – we offer a 2-week free trial! Credit card details are not required to register and setup only takes a few minutes.

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