Still working out of a shared Google spreadsheet for your social media team? If you’re looking for an alternative, here are some social media management tools you can use to make social media collaboration more organized and much less complicated.
Social media management for teams
Moderation, automation, analytics, reporting, scheduling, and more. Save tons of your time spent on marketing tasks – with an all-in-one social media tool designed specifically for teams.
What are social media management tools?
Social media management tools are online platforms that make managing your social profiles much easier and your social media teams more productive. They can range from really simple ones to comprehensive all-in-one suites of tools for social media management that may include:
- Scheduling and auto-publishing content across social media profiles
- Monitoring and managing comments and messages
- Automating some of the comment moderation, for example, to automatically remove spam from your posts
- Analytics tools to monitor your social media content performance and compare it with your competitors
- Facilitating and automating the reporting process to inform your social media strategy (and impress your boss or client)
- Team collaboration tools that will help organize the work of your social media marketing and customer service teams and save time (usually, a lot of it)
The simple tools will definitely take some work off your shoulders if you’re a one-person social media team or a small business owner doing all social media by yourself. But if you’re an agency working for many clients or an in-house customer support team working with many departments within your company, you most likely can’t do without some sort of social media management software.
And especially the kind that offers team collaboration tools to help you organize your workflows and improve both internal and external communications.
And if you’re wondering what are the best social media management tools out there, here are a few examples to check out, focusing specifically on what they have to offer for social media marketing and customer service teams.
The best social media management tools for teams
Social media content management can be easy and stressless. You just need the right tools:
NapoleonCat
NapoleonCat is a comprehensive suite of social media management tools – especially helpful when you have multiple social media accounts to manage across different platforms.
What it includes:
- A Social Inbox for comment and message moderation, including your Google My Business reviews for multiple locations
- Auto-moderation tools for things like spam prevention and customer service, with automatic response templates and more
- A social media publisher with scheduling and publishing features across multiple social media accounts
- Social media analytics and automated reporting tools for when you need to look at the engagement and performance
- Competitor analysis to see all the numbers for your competitor’s social media profiles.
Team collaboration features:
NapoleonCat is built for customer service and social media teams, helping you do things like:
- Manage team tasks and organize approval workflows for your teams.
- Have discussions around planned content and exchange feedback.
- Organize work and assign tasks so people know who’s responding to a specific customer thread and who’s working on the next Instagram post.
- Get a bird’s eye view of the team’s workload thanks to the real-time collaboration view and team performance reports.
- Send customer service tickets for a consultation to a member of a different team – or even someone who doesn’t use NapoleonCat, like someone on your client’s team, for example.
- Share access to social media accounts without sharing actual passwords and worrying about security breaches.
The platform can essentially act as a communication hub for all your social media marketing and customer service activities, letting your workflows actually flow, if you know what I mean. 🙂
Independent ratings:
And compared to some of the big players in the space, it has a really affordable price per user – check it out here.
Social media management for teams
Moderation, automation, analytics, reporting, scheduling, and more. Save tons of your time spent on marketing tasks – with an all-in-one social media tool designed specifically for teams.
HootSuite
HootSuite is one of the most popular social media management tools. It’s a great all-in-one platform however, if your budget is tight, you’ll surely be able to find its cheaper alternatives.
Let’s have a closer look at HootSuite’s functionalities.
Social media management features:
- Content publishing and scheduling with a shared content calendar
- Content discovery streams
- Comment moderation tools
- Social listening
- Social customer care (available with selected plans)
- Performance analytics for social media channels
- Advertising campaign management
Team collaboration features:
- Approval workflows for content creation
- User access permissions
- Team assignments
- Team activity reporting
Not all features are included with each plan – some are considered add-ons that are paid for extra – so study the pricing on the website first to know what to expect in each plan.
Later
Later is a social media management tool focused mainly on content creation and publishing.
Social media management features:
- A social media publisher for multiple social media networks, including TikTok and Pinterest
- A visual planner for your Instagram feed
- Mobile and desktop publishing apps
- A link in bio page creator to drive traffic from Instagram and TikTok
Team collaboration features:
- Access Groups to share access to social media profiles, each with a separate media library
- A shared content calendar with notes and reminders for your team
- Brand/creator collaboration tools, including a creator and campaign database
For more teams of more than six people, the platform offers its scale plans. You can find all the pricing details on their website.
SocialBee
SocialBee is an AI-powered social media management tool focused mainly on content creation, scheduling, and publishing.
Social media management features:
- AI content creation and strategy; from ready-to-use posts to recommended posting times and content categorization
- Design integrations, including Canva, Unsplash, and GIPHY
- Content categories based on topics
- Customized posting schedule in a calendar-like format
Team collaboration features:
- Multiple workspaces for managing content and clients effortlessly
- Roles and permissions assignment for team members
- Content approval workflows that allow users to review and approve content
- Internal notes to facilitate feedback by tagging users
SocialBee offers various pricing plans for solopreneurs, small businesses, social media managers, marketing teams, and agencies. You can check them out on their website.
Sprout Social
Sprout Social is another popular all-in-one social media management tool. It integrates with all the major social media platforms, such as Facebook and TikTok, and some niche media like Google My Business or Trustpilot.
Social media management features:
- Social media scheduling and publishing
- AI-powered social media engagement tool
- Extensive social media analytics
- An influencer campaign management tool
Team collaboration features:
- Content approval workflows
- Collaborative content calendar
- Custom Groups and Permissions
Sprout Social offers 3 main pricing plans: Standard, Professional, and Advanced; the price depends on the number of users you add. You can learn more here.
Buffer
Buffer is a well-known social media management software that can help you manage every aspect of your social media presence.
Social media management features:
- Social media calendar and scheduling tool
- Engagement tool for Facebook pages and Instagram business accounts
- Social media analytics and reports\
- Landing pages that can function as a link-in-bio
- Create space for storing all your ideas
Team collaboration features:
- Report exports
- Post drafting and approval workflows
- Custom access and permissions
- Internal comments in the publishing tool
Buffer has a dedicated plan for teams, as well as one for agencies. You can find all the pricing details on their website.
Sendible
Sendible is a social media management tool built for growing agencies (or so they say on their website.)
Social media management features:
- Content calendar with post scheduling and content campaigns (also known as queues)
- Content suggestions and RSS feeds
- Social media reporting
- Brand mention monitoring with sentiment analysis
- White label capabilities
- Canva integration
Team collaboration features:
- A separate dashboard for each client
- Task assignment and approval workflows
- Secure access to social media profiles without password sharing
- Easy sharing of visual assets with Dropbox and Google Drive integrations
- Access tiers for different users
Sendible offers two team-oriented plans depending on team size, with custom plans and white labeling options available for bigger teams.
Agorapulse
Agorapulse is an all-in-one social media management platform that allows you to overcome the challenges of building, managing, and maintaining your social media presence.
Social media management features:
- Social media inbox for organic and ad comments
- Multi-platform publishing tool
- Social media listening
- A ROI tool and Google Analytics integration
- Reporting tool for content and team performance
Team collaboration features:
- Publishing workflows and assigning functions
- Assets storage with built-in folders and labels
- Team performance reports
Agorapulse offers 3 pricing plans: Standard, Professional, and Advanced. The price depends on how many users you add.
SocialPilot
SocialPilot offers all essential social media management features across all major social media platforms, like Facebook, X, and TikTok.
Social media management features:
- Social media scheduling and publishing tool
- Social inbox for comments, mentions, and reviews
- Detailed analytics and automated reports
- AI assistant for generating ideas, copy, and hashtags
Team collaboration features:
- User roles: admin, manager, and content scheduler
- Client approvals without logging in to SocialPilot
- Collaborative content calendar and internal post comments
- Content library with reusable resources
SocialPilot offers two agency-dedicated plans, as well as a Small Team and Professional Plan. Learn about the pricing details by visiting their webiste.
Loomly
Loomly helps manage organic social media content and ads across platforms.
Social media management features:
- A content publishing calendar
- A media library for all your visual assets and post templates
- Social media ad targeting tools
- Basic comment moderation tools
- Social media content analytics
Team collaboration features:
- Push notifications for email, Slack, and Microsoft Teams
- Content approval workflows
- Version control
- Commenting tools for teams to share feedback
Loomly offers plans for small teams, agencies, and enterprises, all available on their website.
Reputation
Reputation is a social media management tool you can use to manage and monitor customer reviews online, including (but not limited to) on social media.
Social media management features:
Reputation’s social media suite includes:
- Social media monitoring tools with sentiment analysis
- Competitor analysis tools
- Content scheduling and comment moderation
- A content analytics dashboard
Team collaboration features:
- Built-in approval workflows
- Brand assets library to store all approved visuals
Reputation’s tools go beyond just social media – you can check them all out on their website.
HeyOrca!
HeyOrca! is a social media management tool focused on content scheduling, designed to be used by teams.
Social media management features:
- Planning and scheduling across social media profiles in a shared calendar, including for TikTok
- Reporting tools with visual dashboards
- Facebook Post promotion tools
- Link in bio tool
- Media library
Team collaboration features:
- Real-time feedback and approvals
- Approval requests and reminders
- Custom content permissions
- If you’re an agency, your clients can comment, review, and approve without logging into the platform
HeyOrca! offers three plans depending on your needs, with unlimited users for each one.
Simplified
Simplified is a suite of content creation tools heavily focused on – yes – simplifying digital asset creation for smaller teams.
Social media management features:
- AI-powered graphic design tools, including brand kits and background remover (think something like Canva)
- Visual templates for images and animations
- SEO-optimized AI copywriting
- Post scheduling and content calendar, with a Google Chrome extension
Team collaboration features:
- Workspaces for teams and clients with shared access to specific social media channels
- Real-time comments for feedback sharing, with user tagging and approvals
- Shared folders for content and assets
Simplified offers several pricing plans, all up to 5 members, with a free forever personal plan.
MavSocial
MavSocial is specifically designed to help with social media management for companies with multiple locations.
Social media management features:
- Automate posts with scheduling and publishing options and time zones (because: multiple locations)
- A social inbox for replying to comments across social media channels, with sentiment analysis
- Keyword monitoring
- Performance tracking and reporting
- Asset management and content curation
Team collaboration features:
- Content approval workflows
- Assigning comments and messages to team members
- User permission management
- Team arrangement by brand or region
- Team performance tracking
Plans start at $78/mo for a team of 3 users, up until fully customizable plans for bigger teams.
This is an example of the bigger, more comprehensive (and more expensive) social media management tools.
Kontentiono
Kontentino is another social media tool mainly focused on content planning as well as analytics.
Social media management features:
- A social media calendar to plan, schedule and publish content across platforms
- Analytics and reporting tools
- A social media ad planning tool in the works (or so says their website)
Team collaboration features:
- Assigning tasks to different team members
- Content approval workflows
- A Kanban view of the planned content
- Activity logs and content version tracking
The platform offers an Enterprise plan for teams of 30+ people. You can check out all the pricing details on their website.
So, what do you need?
Whether you’re a small business or a big agency, finding the right social media management tools needs to start with knowing what your team needs and what all the available tools offer. Then it’s “just” matching the budget – and you’ve got it.
Hope this article helps make the search process a little easier. 🙂
Social media management for teams
Moderation, automation, analytics, reporting, scheduling, and more. Save tons of your time spent on marketing tasks – with an all-in-one social media tool designed specifically for teams.
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