Top TikTok Trends Right Now (February 2024)

Top TikTok Trends Right Now (February 2024)

TikTok trends are not only shaping our culture, they are also influencing what we’re buying, eating, and drinking

If you want to grow your brand on the popular short video platform (and generate more sales), jumping on TikTok trends and incorporating them into your content is a legitimate social media strategy.

But trend piggybacking won’t make an impact if you don’t strike while the iron is hot. Trends come and go with the speed of a TikTok dance challenge, so how do you keep up?

That’s where we come in. Every month, we’ll update this article to give you a comprehensive overview of the latest trends shaking up the TikTok world. 

So, without further ado, here are the top TikTok trends taking TikTok by storm (so far) in 2023.

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TikTok management tool for teams

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UMG music trend

Did you notice that TikTok got way quieter these last few days?

So did we. Universal Music Group, also known as UMG, has decided to part ways with the platform and didn’t prolong their licensing agreement.

We won’t get into what exactly happened between TikTok and UMG because there is some bad blood between the two (most definitely not Bad Blood by Taylor Swift because that track among many others has been removed from the platform as it belongs to UMG, so sorry for all the swifties on TikTok).

Due to the fact that all UMG-owned music was muted on the platform, TikTok users are doing whatever they can to replace the removed tracks with alternative sounds. Some of them went viral for making fun of UMG and picking the most random free music that TikTok has to offer.

How to jump on the TikTok trend: Pick royalty free music of your choice and perform your own dance to it.

Saltburn dance trend

Saltburn came out in November 2023 but hit the streaming services in the late December just in time for the holiday break. It’s a highly controversial film, and needless to say everyone seems to be talking about it right now.

The movie is known for its “eat the rich” plot, some of the most famous actors, and explicit scenes such as the outro naked dance sequence performed by actor Barry Keoghan.

TikTok users went nuts on the scene, and the platform was taken over by the Saltburn dance trend in which people perform their own dances (clothed, unlike Keoghan) to the “Murder on the Dance Floor” song by Sophie Ellis-Bextor.

How to jump on the TikTok trend: Perform your own Saltburn dance to the “Murder on the Dance Floor” song and upload it to your TikTok feed.

“And with that the 2023 season comes to an end” trend

2023 is nearly over and there is no better way to wrap it up than to post a recap of your most memorable events, right?

This TikTok trend is an updated version of Sammy Levitt’s sign-off on the US pro baseball league from 2022. TikTok users have remixed the audio clip, and there are thousands of templates out there to choose from!

With this trend, you can summarise your year and showcase your unique experiences to your audience.

How to jump on the trend: Create a montage of your favorite clips or browse “and with that the 2023 season comes to an end” phrase and pick a template of your choice.

(PS – CapCut app might come in handy here).

Oh my goodness I love this question

This TikTok trend has taken the platform by storm and it comes from an IMDb interview of The Summer I Turned Pretty cast.

A quote from actress Lola Tung enables creators to share recommendations, advice or things they are enthusiastic about with their audiences.

It can be used to reply to questions in a humorous manner or to advertise the advantages of a product you’re recommending.

How to jump on the trend: Reply to a question with the phrase “Oh my goodness, I love this question!” and then elaborate on the question or situation.

Get Him Back

Olivia Rodrigo continues to be 2023’s “It Girl” thanks to her sophomore album “Guts,” which is also her second No. 1 album.

Rodrigo’s star continues to shine brighter as her hit song “Get Him Back!” sparks a new TikTok trend. The trend started when Olivia Rodrigo and Conan Gray performed the “Get Him Back!” dance via Rodrigo’s TikTok account. 

Of course, millions of Rodrigo’s fans followed suit. As of this writing, the #gethimback TikTok hashtags have received over 280 million views (and counting).

Are you up to the challenge? Time to grab your dancing shoes and join the craze! 

How to jump on the trend: Encourage users to participate in the trend. Consider adding a twist related to your brand or product to make the challenge more fun and engaging.

Here are the TikTok trends that captivated audiences in September 2023.

I should get some sleep

September signals the end of the summer holidays. It’s also the month when the reality of everyday routines begins to sink in. No wonder it’s the month when kids and teens wish they could get more sleep. 

To find catharsis amid the sleep-related stress this month, many TikTok users recreated a scene from The Family Guy: Stewie getting ready for bed and muttering, “I should get some sleep,” before crying. 

If your target audience can relate to the struggles of balancing hectic schedules, jumping in on this trend can give them a humorous outlet.

How to jump on the trend: Showcase your products or services within the context of bedtime rituals. Demonstrate how your items can improve one’s sleep experience. 

Tube Girl

One day, during a long commute in the bustling heart of London’s subway system, a 22-year-old Malaysian named Sabrina Bassoon, better known as the “Tube Girl,” started recording herself dancing on the tube and uploading it on TikTok.

It was the day the TikTok sensation “Tube Girl” was born. 

While “tube videos” aren’t new, Sabrina owned the trend and took it to a whole new level. 

“I have to commute everywhere because I live quite far out from everyone,” she shared. “So on the way back home after a night out, I’d put my music on.”

In this daily ritual, Sabrina felt empowered. The subway became her sanctuary, a space where she could be herself without judgment.

“When you’re bumping your head, people don’t come up to you. People leave you alone a bit more,” Sabrina explained.

TikTok Trends - tubegirl tiktok

What started as a personal coping mechanism transformed into something much larger – a movement. Sabrina became the face of the “Tube Girl” trend, a self-love movement encouraging individuals to find confidence in themselves, especially during long commutes!

What’s more, the “Tube Girl” trend is taking the world by storm, as women from different countries joined in on the craze. 

How to jump on the TikTok trend: Perform your own subway dance and incorporate your products or brand messages into the performance, showing how your offerings enhance confidence and empower individuals even during their daily commutes. 

TikTok Trends: August 2023

More Passion, More Energy

The TikTok trend “More Passion, More Energy” has been doing the rounds on TikTok.

The viral video that sparked the trend featured Billy the Quid dancing like all get out to a remixed version of the track “Faded” by ZHU while an enthusiastic onlooker encourages him from the sidelines and shouts, “More passion, more energy, more footwork!”  

Needless to say, it sparked a TikTok trend. Since then, many TikTok users have jumped in on the trend, with them using the audio as a backing track while animals, children, or even adults bust a move.

We challenge you to watch some of those videos while maintaining a straight face. I mean, look at this guy. 

How to jump on the TikTok trend: There’s a ton of ways to leverage this trend. Here are some ideas:

  • Make educational content and give it a fun, motivational bent (the track itself screams “fun and motivational”).
  • Partner with influencers who embrace the trend to increase brand visibility.
  • Spread positivity and inspire your viewers to take that important next step (whatever that is).
  • Launch a user-generated campaign by encouraging viewers to incorporate your products into their dances. 
TikTok management tool for teams

TikTok management tool for teams

Schedule your TikToks and manage TikTok comments (organic and ads) from one place – with a simple tool designed for teams.

Try NapoleonCat for free

14-day trial period. No credit card required.

TikTok Trends: July 2023

The “Barbie Feet” Challenge

The “Barbie” movie featuring Margot Robbie has become a blockbuster hit, and given how the toy brand has shaped the perception of beauty for generations, it’s not surprising that the “Barbie Feet” Challenge became a viral sensation on TikTok. 

To do the “Barbie Feet” Challenge, TikTok users recreate a scene in the movie where the eponymous character takes off her heels while maintaining the typical arched foot posture seen on Barbie dolls. 

Needless to say, fans of the movie and the toy franchise were enthusiastic to try the pose themselves, along with the hashtag #BarbieFeetChallenge, which garnered over 40 million views.

TikTok Trends - barbie tiktok

How to jump on the TikTok trend: Do the challenge while reinforcing messages about body positivity and self-confidence. You can also do it in ways that promote inclusivity and celebrate diverse body types. 

TikTok Trends: June 2023

“Who are you talking to right now?” 

When it comes to meme culture, Walter White of Breaking Bad is already the stuff of legends. In the first week of June 2023, many TikTok users have been channeling their inner Walter White again, this time by participating in the viral TikTok trend inspired by the iconic line, “Who are you talking to right now?”

In this scene, Walter’s wife Skylar tells the protagonist that he’s in over his head and asks him to admit he’s in danger. 

It was then that Walter delivered an impassioned speech that included the now-famous line, “Who are you talking to right now?”

His words hang in the air, which were all the more impactful on account of his transformation from a mild-mannered chemistry teacher to a ruthless drug lord. On TikTok, users create their own versions of the scene, cementing yet again Walter White’s enduring legacy in pop culture.

How to jump on the TikTok trend: Connect the quote to a relevant anecdote or incident that highlights your brand’s message and reinforces the value of your products and services.

TikTok Trends: May 2023

Pedro Pascal eating a sandwich

Pretty much everything Pedro Pascal does has the potential to go viral (as of this writing, #PedroPascal has amassed 10.9 billion views and counting). 

When the meme featuring the “Last of Us” actor eating a sandwich started going the rounds on the interwebz in March, it was only a matter of time before it became a TikTok trend. The meme/video was taken from an episode of Snack Wars where Pascal was eating a sandwich and then spacing out before rejoining the conversation. 

In May 2023, Pedro Pascal eating a sandwich (peanut butter and jelly, in case you’re curious) became the platform’s favorite meme. 

We all have our moments when we get lost in our thoughts, and Pedro Pascal captured that moment perfectly in the meme. As is typical of TikTok users, the meme led to a flood of creative and hilarious remixes.

One TikTok post, where Pascal was photoshopped into a restaurant scene, amassed 7 million views. Another, which garnered 5 million views, had the caption “Me when I don’t find anything to watch while I eat.”

How to jump on the TikTok trend:  Create your own humorous and relatable content featuring the meme, incorporating their product or message in a way that resonates with the meme’s theme.

TikTok Trends: April 2023

Wes Anderson Edits

In April 2023, millions of TikTok were doing video edits to riff on scenes from movies made by Wes Anderson, a famous director known for his unique style.

To capture the American filmmaker’s aesthetic and cinematic sensibilities, users paid attention to symmetry, used bright and nostalgic colors, and created quirky characters. Some even tried stop-motion animation, taking pictures one frame at a time to make moving scenes.

It was all about telling interesting stories in a way that felt like an Anderson film. People came up with cool ideas and made videos that felt like they belonged in one of Wes Anderson’s movies.

For example, here’s how a Wes Anderson film would look like it if were set in the Philippines.

TikTok Trends - wes anderson edits

How to jump on the TikTok trend: Create Wes Anderson-inspired scenes that incorporate your products or brand messages. You can include characters using your products or your products becoming part of the narrative.

TikTok Trends: March 2023

“I left you alone for five minutes and you spent $873”

Ever splurge on things you don’t really need because you found yourself in a place where every ounce of willpower you have left just crumbles? This is me when I catch myself browsing the shelves in a bookstore. 

For @Dalecsander, it’s Costco. Publishing a video showing an imagined conversation between two people, he hilariously demonstrated why resisting splurging at Costco is a lost cause. 

Person A: “I left you alone for five minutes, and you spent $873 dollars?”

Person B: “You left me alone in a Costco.”

TikTok Trends - left you alone for 5 mins

Since TikTokers gonna TikTok, millions of users used the audio, putting their unique spin on it by adding their own captions (to replace Costco with something else).

TikTok Trends - left you alone in sephora

Needless to say, the hashtag #ileftyoualonefor5minutes is still going strong. If you want to add your own unique spin that highlights, say, the futility of resisting buying your products, jumping on this trend will serve your lead pipeline well.

TikTok Trends: February 2023

“What Should You Do When…”

What would you do but shouldn’t when you have some money in your pocket? We’re sure you’re bursting with ideas like everybody else. 

As such, the TikTok trend “What Should You Do When…” exploded as a ton of users took part to describe via text overlay what they would do when they have unexpected cash in hand and have the option to self-indulge.

One popular version featured a person being posed the question and then responding with an unexpected answer via text overlay: “Buy books.” 

How to jump on the TikTok trend: Create a video that taps the impulsive nature of consumers. For example, you could use the text overlay format to highlight a common scenario related to your product or service, emphasizing the temptation or desire associated with it.

TikTok Trends: January 2023

Reasons Why

We all get some grim satisfaction from being right and being able to say “I told you so.” Not surprising the trend “Reasons Why” caught fire on TikTok. In this TikTok trend, users found a cheeky way to express why some things shouldn’t be done.

The trend showcased relatable and hilarious scenarios where specific actions or decisions had dire consequences.

In one example, a bride decided to let her bridesmaids choose their own dresses. Here’s the result. 

How to jump on the TikTok trend: Identify common mistakes people make if they’re not using your product (e.g., “Reasons why you shouldn’t ask your best friend to be your hairstylist”) and then position your product or service as the go-to solution.

Bonus section: Here’s a more efficient way to manage your TikTok content

Following trends on TikTok increases your reach on the platform and makes your brand relatable. However, your efforts to be “trendy” can only do so much if you’re not able to efficiently manage your TikTok content.

Here’s where NapoleonCat’s management tools for TikTok can come in handy. Imagine having all your TikTok comments (from organic posts and ads) in one place – even if you have multiple accounts.

All TikTok comments in one view

What’s more, NapoleonCat enables you to schedule your posts so that you never miss the perfect moment to jump on a TikTok trend. Since content management becomes more streamlined, you can focus on what you do best: creating TikTok videos your target audience will love you for.

napoleoncat product update - schedule tiktok
Scheduling TikToks in NapoleonCat

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TikTok management tool for teams

TikTok management tool for teams

Schedule your TikToks and manage TikTok comments (organic and ads) from one place – with a simple tool designed for teams.

Try NapoleonCat for free

14-day trial period. No credit card required.

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