How to Schedule TikTok Posts & Support Your Content Strategy

How to Schedule TikTok Posts & Support Your Content Strategy

TikTok is one of the fastest-growing social media platforms in the world, with over 830 million active users worldwide. Its rapid growth and popularity have become an essential tool for marketers looking to reach a younger demographic.

Nearly three in five users discover new brands and products on TikTok. Platform users are also 1.3 times more likely to know about new brands and products first and twice as likely to recommend a product or service they discovered on TikTok to others – compared to the users of other social media platforms. And 58% of TikTok users are 1.5 times more likely to convince others to try that product or service successfully.according to research.

But having a presence as an influencer or business on TikTok is not enough. You need to be consistent and strategic in your approach. This blog post will cover everything you need to know about TikTok scheduling. This one is for all of you social media professionals and business owners looking for a way to automate TikTok posting and plan publications more than ten days in advance.

We will discuss the benefits of scheduling your TikTok posts, how to schedule TikTok posts on desktop and mobile devices, and what tools can help you maximize efficiency when planning your TikToks.

By the end of this post, you’ll have all the knowledge you need to build a successful TikTok content publishing strategy.

TikTok management tool for teams

TikTok management tool for teams

Schedule your TikToks and manage TikTok comments (organic and ads) from one place – with an all-in-one social media tool designed for teams.

Try NapoleonCat for free

14-day trial period. No credit card required.

Can You Schedule Posts on TikTok?

Many TikTok creators and influencers wonder if they can schedule their posts on the platform. The good news is that you can schedule your TikTok posts in advance! Both on the desktop and in the mobile app. Planning your video posts allows you to plan and organize the content calendar and ensure that your videos are posted at peak hours when your target audience is most active on the app.

Additionally, using analytics tools to track engagement, you can adjust your posting strategy accordingly for maximum impact. So if you want to streamline your TikTok publishing strategy, planning your content is worth considering!

Benefits of Scheduling TikTok Posts

Maintaining a consistent social media presence may be a challenging task, especially when it comes to regularly posting video content on TikTok. However, planning TikTok posts can provide numerous benefits that make the process much easier.

Schedule TikTok Posts - sign youve been looking for

By planning and organizing your content in advance, you:

  • Save time and streamline your social media strategy
  • Consistently post at the optimal times based on scheduled posts performance
  • Increase the reach and engagement of your content in real-time
  • Grow your audience to be on the good side of TikTok’s algorithm
  • Make data-driven decisions about your future content creation process
  • Ensure that your posts align with your overall marketing goals
  • Record in batch relevant videos and save them in your media library for publishing in the future

Ultimately, by scheduling TikTok posts, you’ll maintain an active and engaging presence on the platform without manually posting every day.

Plus, if you have a few TikTok accounts or work at a marketing agency supporting many clients, thanks to TikTok video post planning, you gain a bird’s-eye view of the entire content strategy in one tool. Pretty cool, right?

TikTok management tool for teams

TikTok management tool for teams

Schedule your TikToks and manage TikTok comments (organic and ads) from one place – with an all-in-one social media tool designed for teams.

Try NapoleonCat for free

14-day trial period. No credit card required.

How to Schedule TikTok Posts on Desktop

Planning and scheduling your content at the right time is crucial for maintaining a consistent presence on the platform. To schedule TikTok posts from your desktop, you can use a native solution, the TikTok Video Scheduler, or third-party scheduling tools. These tools allow you to create and schedule your TikTok content at optimal posting times based on your audience’s demographics and activity.

What is the Native TikTok Video Scheduler?

The Native TikTok Scheduler is a valuable tool for streamlining your marketing strategy and ensuring consistent posting on your social profile.

Available exclusively to TikTok Business Account or Creator Account. If you want access to this tool, you need to switch your TikTok account type in the platform settings. With this, you can log in to your TikTok user account on a desktop website and use a web browser.

Planning the video is easy on the native platform:

  1. Log into your TikTok account in the web browser tab.
  2. Select the Cloud icon to get you to the Video Scheduler Tool.
  3. Upload your video from the media library, add text, and select the relevant hashtags. You can also disable comments, select the audience, edit the cover image, and choose to make your video available for a duet (or not).
  4. Now it’s time to select the date and time of your video post. The default is always based on your desktop timezone setting.
  5. Once the post goes live, you’ll get a push notification.

Piece of cake! So… Is there a catch? 

Yes. Scheduling TikTok posts with the TikTok Video Scheduler has its limitations. 

What are the Limitations of Native TikTok Video Scheduler?

One major drawback is that it only allows scheduling up to 10 days in advance, limiting long-term planning and consistency. Another disadvantage: the account type needs to be Business or Creator.

Schedule TikTok Posts - biting a pen

Additionally, users can only schedule one TikTok post at a time, making it less efficient for managing multiple accounts or planning out content calendars. So this solution is unsuitable for Marketing Agencies, freelancers, or businesses that maintain two or more TikTok accounts.

Also, editing scheduled TikTok posts is not possible with this feature. Imagine making a mistake or an error that someone spots after you scheduled (or worse!) posted the content. You have to delete all the work and start over.

Content approvals are not available. This is a significant drawback for anyone working within a team, especially when someone needs to sign off and give their green light to publish the content. A few people logging in to the same social media account simultaneously?

I cannot imagine what could go wrong… said no one working in marketing, ever.

As a result, many users opt for third-party TikTok management tools that offer more flexibility and advanced features.

How to Schedule TikToks for More Than 10 Days in Advance

Third-party scheduling tools can streamline the process. When choosing a tool, consider its features and functionality, such as scheduling multiple posts at once or editing posts planned.

How to Schedule TikTok Videos for More Than 10 Days in Advance With NapoleonCat?

napoleoncat product update - schedule tiktok
Scheduling TikToks with NapoleonCat.

We can help you with that! And you’ll get more options, unavailable in the native TikTok Video Scheduler, like post-editing, approvals, multiple TikTok account support, and scheduling many posts at a time.

Why talk about it when you can quickly see for yourself in this video?

Pssst… Did you know that with NapoleonCat, you can manage TikTok and other social accounts, like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business?

How to Schedule TikTok Posts on Your Phone

With TikTok’s built-in scheduling feature, you can easily schedule TikTok posts directly from the app. This convenient tool allows you to plan and organize your content in advance, saving time and mental energy.

Schedule TikTok Posts - girl looking at her phone

Plan TikTok posts on iOS

Go to the mobile TikTok portal version and log in to your TikTok account (Business or Creator type, remember!). Then, access the TikTok scheduling feature on iOS, select the video you want to post, tap the “Schedule Post” option, and select the date and time you want your video to go live.

This allows you to plan your content calendar and ensure you post at optimal times for maximum reach and engagement. Before scheduling your video, remember to customize other settings, such as captions and hashtags!

Plan TikTok Posts on Android

If you’re an Android user, scheduling TikTok posts can be done via the Video Schedules inside your mobile browser, similar to iPhone users. So, ensure your account is set to the right type, and then log in to the mobile website to upload the video straight from your phone.

How to Choose the Right Scheduling Tool for TikTok

When choosing the right scheduling tool for TikTok, there are several factors to consider. One of the most critical aspects to remember is compatibility with TikTok’s API. This ensures that your scheduled TikTok posts are published accurately and according to your desired time zone.

TikTok management tool for teams

TikTok management tool for teams

Schedule your TikToks and manage TikTok comments (organic and ads) from one place – with an all-in-one social media tool designed for teams.

Try NapoleonCat for free

14-day trial period. No credit card required.

Additionally, pricing, features offered, ease of use, and customization options are crucial when selecting a tool for TikTok marketing. Choosing a tool that fits your budget while meeting your specific needs for managing and optimizing your TikTok content strategy is essential.

Tips for Scheduling TikTok Posts

Using a TikTok scheduling tool, you can plan and schedule TikTok posts in advance, allowing you to maintain a consistent posting schedule even when you cannot create content on the fly. Creating a content calendar will also help ensure you are posting consistently and avoiding periods of inactivity that can negatively impact your engagement levels.

Experiment with different types of content, including trending challenges and hashtags, and monitor engagement rates to adjust your posting strategy accordingly. By following these tips, you can maximize the efficiency of your TikTok scheduling strategy and build a strong presence on the platform.

Pay Attention to Your TikTok Analytics

Your analytics data holds the key to unlocking your account’s full potential. By analyzing metrics such as engagement rates, views, and follower growth, you can determine the best time to post content and create a consistent posting schedule that maximizes engagement and reach.

Use this information to fine-tune your content strategy, experiment with different types of content and hashtags, and keep your audience engaged. Remember to monitor your analytics regularly to stay on top of changes in your audience’s behavior or preferences.

Build a TikTok Content Calendar

Creating a TikTok content calendar is crucial to ensure your posts are consistent and engaging. By planning your content in advance, you can take advantage of trending hashtags and challenges while experimenting with different formats.

Begin by choosing specific days and times to post your videos for maximum engagement. Consider the preferences of your target audience when selecting posting times, which will help increase engagement levels. It’s important to regularly review and adjust your content calendar based on the performance of your posts so that you can continue to provide fresh and engaging content to your followers.

Napoleoncat's calendar
Content calendar in NapoleonCat’s Publisher.

Observe Your Audience

Regarding TikTok, paying attention to your audience can make all the difference in building a successful publishing strategy. By understanding who your audience is and what they engage with the most on the app, you can tailor your content to their preferences and increase the likelihood of reaching more viewers.

Whether through monitoring engagement levels or experimenting with different types of content, taking the time to understand your audience can help you create a consistent posting schedule that maximizes engagement and reach. Additionally, regularly reviewing and adjusting your content calendar based on the performance of your posts can ensure that you consistently deliver value to your followers.

Select the Best Times to Post on TikTok

Timing is everything when it comes to scheduling TikTok posts. Selecting the best times to post can significantly affect how many views and engagements your videos receive. To determine the best posting schedule for your content, consider your target audience’s time zones and typical usage patterns on the app.

Use Hashtags

To increase the visibility of your TikTok posts, it’s essential to utilize hashtags effectively. Hashtags allow your content to be discovered by users searching for a specific topic or niche. Researching popular hashtags in your niche and adding them to your post can open your content to a broader audience.

Additionally, creating branded hashtags can help build brand awareness and encourage user-generated content. However, using only a few hashtags is important, as this can make your post look spammy and decrease engagement.

Jump on Trending Topics

Using the latest trends on TikTok is a surefire way to increase engagement and reach. Participating in hashtag challenges or incorporating popular trends into your content strategy can attract a wider audience and boost your brand’s visibility.

However, it’s essential to be creative with approaching these trends and stay true to your brand’s message. Remember that these trends come and go quickly, so acting fast is vital if you want to leverage them effectively.

Experiment with Different Formats

TikTok offers an array of creative formats that brands and influencers can use to craft engaging content. From dance challenges to lip-syncing and comedic skits, experimenting with different formats can help brands understand what resonates best with their audience.

Shorter videos tend to perform better on TikTok, but longer videos can be effective for storytelling or educational content. By testing various formats, brands can gain insights into what types of videos generate the most engagement and tailor their content accordingly. The key is to keep trying new things and see what works best for your brand while staying true to your message and brand identity.

Engage With Your Followers

Building a strong relationship with your TikTok followers is crucial to the platform’s success. Engaging with your audience helps you establish trust and credibility and increases your content’s visibility and reach.

Responding promptly to comments and messages shows that you value your followers’ input and encourage them to continue engaging with you. Participating in popular challenges or collaborating with other creators can help you expand your audience and build a community around your content.

By regularly engaging with your followers, you can create a loyal fan base that will help amplify your message and increase the effectiveness of your TikTok marketing strategy.

And that’s also something that NapoleonCat can help you with. Its Social Inbox feature can be used to manage all your social media interactions (including TikTok comments – both organic and ads) in one customizable view.

You can manage all your comments from multiple TikTok accounts in one place, and work in a team, with real-time updates – so that your work won’t overlap.

tiktok responses
Managing TikTok comments in NapoleonCat.
TikTok management tool for teams

TikTok management tool for teams

Schedule your TikToks and manage TikTok comments (organic and ads) from one place – with an all-in-one social media tool designed for teams.

Try NapoleonCat for free

14-day trial period. No credit card required.

To Wrap it up…

Scheduling TikTok posts will be a game-changer for your publishing strategy. It allows you to plan and execute your content without worrying about the pressure of posting regularly in person.

With the right tool and approach, you can save time and improve engagement levels on your posts. Use your TikTok analytics, build a content calendar, pay attention to your audience, select the best times to post, use hashtags, leverage trending topics, experiment with different formats, monitor engagement levels and engage with your followers.

Get more out of your TikTok strategy! Create a free trial with NapoleonCat and start planning your TikToks today!

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