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TikTok users love to dive into the comments section to see what others think about your video, and by extension, your brand. It’s like a virtual water cooler where conversations come alive.
But like any water cooler conversation, not all comments are created equal. Some are gems that deserve to be showcased, while others are best left in the depths of the comment section.
But yes, sometimes you spot that comment that’s pure gold – a helpful remark, a hilarious joke, or a genuine compliment that puts your brand in the best light.
That’s where pinning comments on TikTok comes in handy. It enables you to curate the conversation so that the most valuable and engaging comment takes center stage.
Here, you’ll learn everything you need to know to pin comments on TikTok. You’ll also learn how to manage your TikTok comments to make sure your brand maintains a positive and engaging presence on the platform.
Key Takeaways
- Pinning takes two taps. On your own video, long-press the comment and tap Pin comment – it sticks to the top of the section.
- One pin per video, mobile only. Pinning a new comment replaces the old one, and it only works in the TikTok app – not on desktop.
- Yes, LIVE pinning exists now. Hosts and moderators can pin a chat comment during a LIVE – but pins are temporary, built to spotlight a moment.
- Pin strategically. A pinned question, testimonial, or punchline steers the whole comment section – it’s free moderation.
TikTok management tool for teams
Schedule TikToks, manage comments and auto-hide spam (organic posts and ads), and track performance – all in one tool.
Why pin comments on TikTok?
TikTok users actively seek comments to see what others think of the TikTok video (or any other type of content) they just watched. (Pinning is the lightest form of comment curation – a social media moderation tool handles the heavier lifting.)
In an age where social validation holds significant weight, comments serve as a virtual stamp of approval. When potential customers see positive comments about your brand, it can sway their perception and influence their decision-making.
According to a joint study by Publicis and Twitter, 56% of customers say that social brand conversations are more impactful than traditional reviews.
This is why pinning comments on TikTok is a powerful tool for brand building. It allows you to:
- Showcase positive feedback: Pinning a comment that sings praises about your brand can serve as a glowing testimonial that builds trust around your brand.
- Set the tone: Pinning positive comments enables you to create a welcoming and positive vibe in your comments section.
- Highlight valuable insights: By pinning such comments, you’re reinforcing how important customer feedback is to your brand and showing your audience that their opinions are valued.
How to pin a comment on TikTok on an iPhone (and on an Android device)
You can easily pin a comment on TikTok in just a few simple steps (and these steps apply whether you’re using an iPhone or an Android device).
1. Select the video
Open the TikTok app and choose the video you want to manage comments for.
2. Find the comment you want to pin
Scroll through the comments until you locate the one you wish to pin.
3. Click and hold the comment
Press and hold the comment until a pop-up window appears.
4. Pin the comment
In the pop-up window, you’ll see the option to pin the comment. Tap on it, and voila! The comment will now be pinned at the top of the comment section for everyone to see.
Keep in mind pinning works in the TikTok mobile app only – you can’t pin from the desktop site. And yes, you can pin your own comment too: drop a comment under your video, long-press it, and pin it.
How to replace a pinned comment on TikTok
TikTok allows you to pin only one comment at a time. What if you see a new comment you want to pin in place of the existing one?
TikTok has a straightforward solution for that too. Here’s how you can replace a pinned comment:
1. Go to the comment you want to pin.
Locate the new comment you wish to pin instead of the current one.
2. Press and hold the comment.
Similar to pinning a comment, press and hold the desired comment. A prompt will appear, giving you the option to “pin and replace.”
3. Tap “pin and replace.”
Tap on it, and the new comment will replace the previous pinned comment.
Remember, replacing a pinned comment allows you to keep your TikTok content dynamic and showcase the latest and most exciting feedback from your audience. So don’t hesitate to make the switch when you come across a comment that truly deserves to take center stage.
TikTok management tool for teams
Schedule TikToks, manage comments and auto-hide spam (organic posts and ads), and track performance – all in one tool.
Can you pin comments on TikTok Live?
Yes – you can now pin comments during a TikTok LIVE, and it’s one of the most useful host tools once your chat starts moving fast. Tap the comment you want to spotlight and choose Pin. Your LIVE moderators can do it too, which is handy when you’re busy actually hosting.
One difference from regular videos: LIVE pins are temporary. A pinned comment stays on screen briefly and then drops off – it’s built to spotlight a question or announcement in the moment, not to sit at the top permanently. If you want a message visible for the whole stream, just re-pin it (or repeat it yourself on camera).
How to manage your comments on TikTok
When you’re pinning comments on TikTok, you’re essentially managing your comments – as you should. After all, TikTok comment management is an important aspect of maintaining a positive and engaging presence on TikTok. But there’s more to comment management than pinning comments on TikTok. (Comparing options? Here’s our full TikTok comment moderation tool guide.)
Here are some tips on how to effectively manage your comments:
Be responsive
Engage with your audience, answer their questions, and show appreciation for their support. And since we’re on the subject, pin the comments that deserve to be acknowledged to show your appreciation. And if reply volume outgrows your thumbs, Auto-Commenting AI for TikTok drafts on-brand answers for you.
These interactions not only build a sense of community but also encourage more engagement.
Moderate the conversation
Keep an eye out for inappropriate or spammy comments. TikTok provides tools to delete or report such comments, ensuring a safe and respectful environment for your audience. TikTok provides tools to help you limit TikTok comments, filter inappropriate comments, and control who comments on your videos. You can learn how to use these tools by going to this TikTok comments guide.
Encourage positive interactions
By pinning constructive and uplifting comments, you encourage others to engage in a similar manner, fostering a positive and supportive community.
Acknowledge criticism gracefully
Not all comments will be positive, and that’s okay. When faced with constructive criticism, respond in a respectful and considerate manner. Address the concerns raised, explain your perspective, and show a willingness to learn and improve.
Manage multiple TikTok comments at once
As you continue to grow your brand presence on TikTok and accumulate more followers, you’re going to find yourself overwhelmed by a ton of comments.
Don’t get me wrong, that’s a good problem to have, but it can also present challenges if you’re not able to manage them effectively. It becomes even more challenging when you’re juggling multiple TikTok accounts, along with other social media platforms.
Here are some risks associated with being overwhelmed by comments:
- Missed opportunities: When you’re unable to keep up, you’re going to miss golden opportunities for engagement, connection, and team-building.
- Unaddressed negative comments: If you don’t address negative comments or criticisms, your brand reputation may take a hit.
- Lack of community management: If too many comments are left unignored, unaddressed, and unresolved, you weaken the bond with your audience.
To mitigate the above risks, set clear goals and priorities for engaging with comments.
Which types of comments do you want to prioritize (and pin, for that matter)?
These comments could be positive feedback, questions, or customer issues. This will help you focus your efforts on the most important interactions.
Form a social media team
If the volume of comments becomes overwhelming, consider forming a dedicated social media team to manage them, then find team members with good communication skills and a deep understanding of your brand.
Define roles, set response guidelines, and provide training. Create communication channels, encourage feedback, and keep tabs on team performance. With this crew in place, you’ll conquer the chaos and keep your TikTok presence on point.
That said, your social media team won’t be as effective in managing TikTok comments if you don’t provide them with great TikTok management tools for business – like NapoleonCat.
This social media tool enables you (and your team) to manage TikTok comments (organic and ads) with ease.
For starters, this tool not only allows you to manage TikTok comments at scale, but it also activates team workflows so that your team’s efforts are maximized.
To be specific, NapoleonCat lets you and your team manage multiple TikTok comments in one view, including for other social media networks like Facebook, Instagram, LinkedIn, and Google My Business.
Here are other ways NapoleonCat’s Social Inbox can empower your social media team:
- Respond to, like, hide, and delete comments from one dashboard
- Assign comment threads to specific team members
- Add internal notes to give team members needed context when handling particular conversations
- Send comments for external consultation
- Filter comments based on time period
- Flag comments internally
- Translate comments and replies to your native language (comes in handy with an international audience)
- Archive resolved comments
We highly recommend you test NapoleonCat completely for free here – no credit card required during signup 😉
TikTok management tool for teams
Schedule TikToks, manage comments and auto-hide spam (organic posts and ads), and track performance – all in one tool.
Wrap Up
TikTok users are always curious to see what others think about the videos they watch. By pinning comments on the platform, you can set the tone and create a positive and engaging atmosphere for your audience.
But you can do more than just pin TikTok comments. Manage the conversation so you can create a vibrant community around your brand. Good luck! 😉
