13 Best Social Media Automation Tools to Save Time in 2023

13 Best Social Media Automation Tools to Save Time in 2023

To all the social media managers, business owners, and social media customer service professionals – I feel you. Also: you can automate some of your daily tasks, so your work is more manageable and less frustrating. 

Here are some of the myriad examples of the best ​​social media automation tools available out there that can help.

Social media automation – should you even do it?

The short answer is: yep (alternatively: yes, yaass!, 100%, etc.)

Here’s a slightly longer one. For years, marketers were wary of social media automation software. Because, in its essence, social media is about having conversations with your customers. 

And I mean, how do you automate a conversation? It’s like you’re talking to a robot, right?

Well, not exactly. I mean, not at all.

Automation on social media is not there to replace you. It’s there to support you with the things you *can* automate. That means, it can help:

  • Automate social media content scheduling, so you don’t have to do it manually every time and on every single social media account
  • Automate some of your comment moderation, so you can reply quickly to frequently asked questions or remove spam without having to read it (or worse, having your followers read it)
  • Automate social media reporting so you know what works and what doesn’t and can impress your boss or your client without obtaining a degree in spreadsheets
  • Automate team workflows, so you can communicate better with your team members and other teams – and respond quicker and better to your customers on your social channels
  • Automate some visual content creation if you don’t have a designer (or your designer is swamped with work and social media images are always created last-minute, if at all)
  • Automate content research and curation to never run out of engaging topics for your social media profiles (and also know what your competition’s up to and what your audience enjoys reading the most)
  • Automate social media listening to know what people say about you across the Internet, where they are most active
  • And so on.

All so you can save time to actually *have* conversations with your customers. I mean it! Calculations show that you can spare up to 43 hours a month while automating 50% of your social media comment moderation.

There’s tons of tools out there, so let’s take a look at some that can make the most difference in your day-to-day social media work in different areas (and, as shown by the bullet list above, there are many).

13 best social media automation tools to check out and save time

1.  NapoleonCat for automating social media management overall

Of course, it’s top of the list 😉 But why wouldn’t it be – the platform will take off a considerable load of your shoulders, combining several social media automation tools in one, saving you a couple of extra subscriptions. 

NapoleonCat's Social Inbox

Key features include:

  • Social Inbox – one dashboard to handle all customer interactions on all your social accounts (including Facebook, Instagram, Twitter, LinkedIn, YouTube, Messenger, and Google My Business), with team workflows for quicker communication.
  • Auto-moderation, letting you automatically respond to comments and messages (and perform other actions like delete or hide comments) based on selected keywords. It also works for your Instagram and Facebook ad comments, which often get overlooked (and which, in turn, can harm your ad performance).
  • Social media publisher – a shared content calendar letting you schedule content on all your social media profiles and automate content approval workflows across teams.
  • Social media analytics – letting you track your content engagement across social channels, track your competitors, compare your stats, and automatically create periodic reports for your boss or your team.

There’s a 14-day-free trial to test all the features. Otherwise, the customizable pricing plans are available here

Manage all your socials with one tool

Manage all your socials with one tool

Manage comments and messages across all your accounts in one place. Schedule posts, get in-depth analytics and reports & more. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

2. CoSchedule for automated content planning

If you’re looking for a content calendar that goes beyond social media scheduling, then take a look at CoSchedule, dedicated explicitly to organizing and planning all kinds of marketing content, including social media.

best social media automation tools - coschedule tool
Social media automation tool – CoSchedule

Key features include:

  • A shared calendar to plan all your marketing content
  • Scheduling and automatically publishing your WordPress blog content, and then promoting it on social media
  • Creating automated social media content drip campaigns
  • Automating content approval workflows
  • Automated headline analyzer
  • Plus a bunch of advanced project management tools for marketing teams

The basic version of the marketing calendar is free. The more advanced Pro version starts at $29/month, and the entire Marketing Suite requires a custom quote. 

3. HubSpot CRM for tracking and converting social media engagement

HubSpot’s free CRM tools provide a new method to consolidate your social media campaigns by optimizing your social media funnel. With the CRM, you can manage your social media accounts with an all-in-one CRM to collect data on performance, engagement, and customer experience. You can maximize your conversion funnels by analyzing how customers engage with your brand online and then convert leads into net new users.

social media monitoring tab in HubSpot
Social Media Monitoring Dashboard – HubSpot

Key features include:

  • Content scheduling software that publishes to all of your social networks
  • Recommendations for the best time to post
  • Keyword Monitoring 
  • Historical conversation tracking
  • Social media marketing ROI reports that compare the performance of different social platforms, campaigns, and publishing times
  • The ability to attach social posts with relevant marketing campaigns

Start using HubSpot’s CRM tools for free. There are upgraded plans with additional features starting at $45/month.

4. Brand24 for automated social media monitoring

This is a typical social listening slash online reputation management tool, helping you automate the process of searching what people say about your brand and where they say it. 

best social media automation tools - brand24 tool
Social media automation tool – Brand24

Key features include:

  • Mention feed collecting all brand mentions and letting you respond straight from the dashboard
  • Influence score 
  • Sentiment analysis
  • Automated alerts for negative mentions or sudden changes in discussion volume
  • Automated PDF reports, and more

There are several pricing tiers starting at $49/mo., with a free trial available for 14 days.

5. BuzzSumo for automating content research and discovery

BuzzSumo is a great tool for researching and generating content ideas for your social media and content marketing channels. Use it to follow general trends and analyze topics to share with your audience, based on what others are doing and how people respond.

best social media automation tools - buzzsumo
Social media automation tool – BuzzSumo

Key features include:

  • Real-time trending content discovery 
  • A keyword tool for generating relevant keywords people are searching for
  • Shared links analysis to discover influencers for your brand
  • Competitor and mention monitoring

They have a free version allowing for 10 content searches a month. The rest of the pricing is available here

6. Flipboard for automating content curation

Don’t know what to post? Apart from your own social media posts, share some industry news from other publishers. It’s easier with a tool like Flipboard that aggregates content in selected categories and can be a source of daily inspiring topics to share on your platforms.

best social media automation tools - flipboard
Social media automation tool – Flipboard

Key features include:

  • RSS feeds for blog content aggregation
  • Audience insights
  • Share and follow buttons

7. Pocket for organizing your curated content

Much like Flipboard, Pocket will collect content from around the web. You can also save content in your browser for later (in your pocket), organize it into collections, and then curate it on your social media profiles. It’s a great way to limit opened browser tabs while you’re searching for inspiration for your content calendar (#truestory).

best social media automation tools - pocket
Social media automation tool -Pocket

Key features include:

  • A browser extension that saves links for you in an easily accessible library
  • Automated recommendations based on what you’re interested in
  • Categories and tags to help you organize your content

It has a free and a premium version, the latter pretty affordable and ad-free.

8.  Linktree for automating landing pages for your social media channels

If you’re looking for an easy way to create landing pages aggregating your bio links for Instagram (and also for any other social media profiles), Linktree is one of the most popular tools content creators and publishers use. 

It’ll help you quickly create a landing page with links to all your content from social media so that you never have to update your link in bio again (unless you want to).

best social media automation tools - linktree
Social media automation tool – Linktree

Key features include:

  • Ready-made, customizable landing page templates
  • Automated link scheduling
  • Traffic and click analytics
  • Payment collection
  • Audience building tools

Linktree has both a free and a paid version, the free one allowing for unlimited links.

Social media automation software

Social media automation software

Schedule social media content, get in-depth analytics and reports, automatically hide and delete offensive comments, find out what to post and when, and more. Try NapoleonCat for free:

Try NapoleonCat free for 14 days. No credit card required.

9. Milkshake for easy sharing of social media content

Milkshake is a mobile app with a similar goal to Linktree – it lets you easily create a link-in-bio landing page for free. 

It’s more straightforward, purely mobile-based, and visually more appealing, letting you create your own website with separate “cards” for each of your content pieces – landing pages you can swipe like Instagram Stories.

best social media automation tools - milkshake
Social media automation tool – Milkshake

Key features include:

  • Ready-made landing page templates 
  • Content personalization options, including YouTube videos, podcast episodes, contact details, and more
  • Design customizations
  • Analytics

 It’s available for iOS and Android phones.

 10. Canva for automating content design and delivery

If you don’t have a designer working with you, or you want to save some time by using templates for your social media images and animations, Canva is probably the most popular tool you can use to do that. 

There are lots of ready-made templates, design elements, and images for you to use. You can also ask your designer to create some branded templates for you, and then just swap the text and images without having to ask them every time.

best social media automation tools - canva
Social media automation tool – Canva

Key features include:

  • Ready-made image and animation templates for basically any social media post and social network
  • Templates for other content resources like presentations or ebooks
  • Easy image resizing for different social media platforms
  • Photo background removal
  • Social media scheduling directly from Canva

The app has a free and pro version, with the latter including some cool add-ons like a brand kit with all your logos, fonts, and brand colors plus multiple users.

11. Social Ads Creator for automating visual content creation and social ads

The Social Ads creator from GetResponse is an easy way to create your Facebook images or Instagram videos based on ready-made templates for different industries and different sales occasions. 

It’s integrated with GetResponse, so it also offers some more advanced features for your marketing and sales content.

best social media automation tools - social ads creator
Social media automation tool – Social Ads Creator

Key features include:

  • Ready-made image and video templates, including promos, seasonal content, etc. (Fun fact, I wrote content for some of them back in the day. ;))
  • Integrated with GetResponse, so you can easily create consistently branded sets of emails, landing pages, and social media posts for your marketing funnels, even without a designer
  • Scheduling Facebook and Instagram ads via GetResponse

The app itself is free, but to use some of its features (like scheduling social media ads) you’ll need to have a GetResponse account.

12. Zapier for connecting your socials with other marketing tools

It’s hard to put Zapier into one box – as it ticks so many. It’s a true automation machine, capable of integrating virtually any software. It does it via zaps – connections that trigger automated actions between different apps.

best social media automation tools - zapier
Social media automation tool – Zapier

When talking about social media automation, it can help you, e.g.:

  • Automatically share your newly-published WordPress articles to your social media channels 
  • Trigger Slack notifications for new followers or share your latest Instagram posts on Slack
  • Send email alerts for new tweets mentioning your brand
  • Get Slack notifications for mentions collected via your social media monitoring app
  • Send new YouTube videos or email newsletters to Facebook 

And more. For more Zapier automations, visit their website

13. Tidio for automating chat conversations

I know I said we weren’t exactly automating conversations – but we kind of are, sometimes, at least. One notable example is, of course, social media chatbots. 

And it’s not like you’re talking to a robot. Chatbots help speed up the conversations happening in your DMs so that your customer can get to what they need sooner, instead of waiting for someone to enter the chat.

One tool that can help you with that is Tidio, combining live chat and chatbots for different channels.

best social media automation tools - tidio
Social media automation tool – Tidio

Key features include:

  • Instagram and Messenger chatbots 
  • Automated product recommendations or discounts
  • Easy collection of customer details, responding with personalized deals, and more

Any favorites?

From content creation and scheduling to customer conversations to online reputation management and engagement reports – you can automate almost anything on social media.

What you can’t automate is the actual connection with your customers – and the relationship you’re building with them. The good news is, using all these social media automation tools will likely save you tons of time you can then use to create successful marketing strategies based on genuine customer connections. 

Protect your social media from hate & spam

Protect your social media from hate & spam

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Try NapoleonCat free for 14 days. No credit card required.

Try NapoleonCat free for 14 days. No credit card required.