Instagram users in Zambia
There were 360 900 Instagram users in Zambia in August 2020, which accounted for 1.7% of its entire population.
The majority of them were men - 57.3%.
People aged 18 to 24 were the largest user group (145 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 84 000.