Instagram users in Zambia
There were 344 400 Instagram users in Zambia in June 2020, which accounted for 1.6% of its entire population.
The majority of them were men - 57.8%.
People aged 18 to 24 were the largest user group (139 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 81 000.