Instagram users in Zambia
There were 477 300 Instagram users in Zambia in March 2024, which accounted for 2.2% of its entire population.
The majority of them were men - 53.4%.
People aged 18 to 24 were the largest user group (195 800).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 92 100.