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Social media users
in Zambia
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
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  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Zambia

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Facebook users in Zambia
2026
5 204 900
46.1%
women
53.9%
men
 
 
13-17
n/a
15.9%
17.3%
18-24
33.2%
16.8%
19.2%
25-34
36%
6.7%
8.7%
35-44
15.4%
2.9%
4.4%
45-54
7.3%
1.3%
1.9%
55-64
3.1%
2.5%
2.5%
65+
5%

There were 5 204 900 Facebook users in Zambia in September 2026, which accounted for 23% of its entire population.

The majority of them were men - 53.9%.

People aged 25 to 34 were the largest user group (1 874 800).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 1 000 000.

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Instagram users in Zambia

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Instagram users in Zambia
2026
674 500
45.1%
women
54.9%
men
 
 
13-17
n/a
19.6%
21.8%
18-24
41.5%
15.1%
20.3%
25-34
35.4%
4.6%
6.4%
35-44
11%
1.8%
2.6%
45-54
4.4%
0.9%
1.1%
55-64
2%
3.1%
2.6%
65+
5.7%

There were 674 500 Instagram users in Zambia in September 2026, which accounted for 3% of its entire population.

The majority of them were men - 54.9%.

People aged 18 to 24 were the largest user group (279 600).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 136 800.

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Messenger users in Zambia

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Messenger users in Zambia
2026
4 946 100
46%
women
54%
men
 
 
13-17
n/a
15.6%
17.2%
18-24
32.8%
16.9%
19.3%
25-34
36.2%
6.7%
8.7%
35-44
15.4%
2.9%
4.4%
45-54
7.3%
1.3%
1.9%
55-64
3.1%
2.6%
2.5%
65+
5.1%

There were 4 946 100 Messenger users in Zambia in September 2026, which accounted for 21.9% of its entire population.

The majority of them were men - 54%.

People aged 25 to 34 were the largest user group (1 789 700).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 954 100.

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Linkedin users in Zambia

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Linkedin users in Zambia
2026
1 292 000
33.3%
18-24
33.3%
51.9%
25-34
51.9%
13.9%
35-54
13.9%
0.9%
55+
0.9%

There were 1 292 000 Linkedin users in Zambia in September 2026, which accounted for 5.7% of its entire population.

People aged 25 to 34 were the largest user group (670 000).

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