Instagram users in Zambia
There were 242 700 Instagram users in Zambia in May 2019, which accounted for 1.1% of its entire population.
The majority of them were men - 59.7%.
People aged 18 to 24 were the largest user group (102 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 62 000.