Instagram users in Zambia
There were 372 400 Instagram users in Zambia in June 2021, which accounted for 1.7% of its entire population.
The majority of them were men - 55%.
People aged 18 to 24 were the largest user group (144 000).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 67 000.